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  • 8 ways to create a killer Instagram Marketing Campaign

    8 ways to create a killer Instagram Marketing Campaign

    Are you posting regularly to Instagram and still confused about taking your brand or business to the next level with this platform? 

    There are over 1 billion Instagram users, and it’s ranked 6th most popular social network by the users. Influencers and organizations are turning to this mega platform to generate reach and grow business.

    Creating an Instagram marketing campaign isn’t that easy. Instagram has the highest engagement among other social platforms.

    Setting targets to choosing an effective hashtag, here are eight strategies to create a successful Instagram campaign.

    S.M.A.R.T Goals

    Always start your Instagram campaign with a goal-driven strategy. Otherwise, you’ll waste money and time without making valuable efforts.

    When setting a goal for your campaign, be smart; specific, measurable, attainable, realistic, & timeline. 

    If your goal is to drive people to your local store or offline courses, choose your strategy wisely. But, if you want to spread brand awareness, you have more open options.

    For example, if you want to increase your followers, be;

    • Specific: Who do you want to reach? What do you want them to do? Be precise in your targets. Make sure you have a single goal and that all your campaign content is unified to support it.
    • Measurable: How will you know if you’re successful? Establish a baseline for your current followers and engagement so you can track growth.
    • Attainable: Is your objective realistic? Goals take hard work to achieve, so they should be reachable.
    • Realistic: Be realistic in your budget, and don’t go for wild plans. Estimate, do your research that how long your campaign will take. 
    • Timeline: The time limit of your campaign should be based on your goal and the estimated time to achieve it. 

    Knowledge about your audience

    The first step to creating a successful Instagram campaign is to know about your target audience.

    To tap into ultimate success, you should understand their needs, interaction and trust level. 

    To check your followers, Simply Measured is the most comprehensive tool and helpful with many social media activities. It allows you to see exactly who’s following you and what the reason is.

    You’ll be able to check, 

    • What strategies your competitors are using
    • Engagement from your previous posts
    • Feedback on what’s working and what isn’t.

    This helps you to get a much deeper knowledge of your customer’s engagement. Now you can reach out to them with an effective plan.

    If you want to learn about your valuable followers, SocialRank is the best tool to check it. 

    With the help of this tool, 

    • You can track the engagement of your followers
    • Location of your followers

    After analyzing the interest of your followers, you can go for engaging content based on their interest.

    Create a Post

    Once you’ve sound knowledge of your target audience, it’s time to create an appealing post or a message.

    According to Sprout Social, 51% of millennials on Instagram are interested to know about your brand personality.

    1. Decide your tone: The first most important part of your campaign is how you interact with your followers, i.e., a formal, friendly, or casual one.
    2. Needs and Desires: After your audience research, look to find your followers’ more profound wishes and desires. It’s an effective way to reach out to your followers in a way that inspires them to achieve their dreams. 
    3. Broad Perspectives: Instead of promoting your company for your own sake, promote for a cause your followers believe in. For instance, what characteristic does your business help them act on?

    Don’t rely solely on Instagram

    Instagram is most popular in the U.S., with 120 million users, followed by India (80 million users), Brazil (77 million users), Indonesia (63 million users), and Russia (44 million users).

    But to be successful with your campaign, don’t just rely on Instagram.

    This is one of the biggest mistakes marketers make, running a campaign only on one platform. Instead, promote your campaign on all social media channels. 

    Four ways to do that.

    1. Build a custom landing page: To effectively reach your target audience, build a landing page for the campaign that represents the style and branding you’re going for on your Instagram campaign. 

    When your followers find the direct link to the Instagram campaign, they’re more likely to follow and take action. When promoting a new image on Instagram, always add a link in the bio to buy it.

    1. Instagram on your website: Linking Instagram with your brand website is essential to drive more sales.  With a lot of product promotion on Instagram, your website’s can engagement will increase. 

    SnapWidget is an app to help you include your Instagram feed on your other website.

    1. Promoting on all channels: You need to promote the content on your website to make your campaign successful.

    Simply link the campaign to the main menu of your website.

    Think about hashtags

    All Instagram campaigns need hashtags. 

    Creating a hashtag is easy, but driving new customers to promote your brand via that hashtag isn’t easy.

    These strategies and tips can help you to decide what type of hashtag will work best to promote your campaign.

    1. Short and easy hashtags: The best campaigns use short and simple hashtags. 
    2. Memorable hashtags: Calvin Klein used a long hashtag and was successful, such as the #MyCalvins campaign was a tremendous success. The reason is, it’s easy to remember.
    3. Unique hashtags: The biggest problem with a campaign is having your hashtag used for many causes.

    For example, a general tag like #wizarding or #harrypotter & #wizarding would have been used in many unrelated posts, but creating a #WizardingWednesdays is something unique.

    1. Brand-related hashtags: Just like Coca-Cola’s #ShareACoke, use your brand name with the hashtag.

    Use Multiple hashtags: According to Marketo’s report, posts with multiple tags perform better. The more people will find your posts with multiple hashtags, and now the more chances are,  they start using your branded hashtag.

    Partner with influencers

    Influencer seems an odd term, but these users have an organic and large audience on Instagram.

    So, promotion via influencers remains the most popular and effective way to make your campaign successful.

    Influencers can connect you to their large and engaged audience and add authenticity to promote your campaign.

    For instance, Naked Juice ran an Instagram campaign to raise awareness about deserts. For every picture posted with the hashtag, they donated 10lbs of food to needy people. 

    https://later.com/blog/how-to-make-an-instagram-marketing-campaign/

    Here are the most effective ways to run an influencer promotion campaign.

    1. Choose right influencers

    There are 3 criteria to find the right influencer.

    • Make sure your influencers impact your followers.
    • Choose the influencers based on high engagement, not a big following.
    • Make sure your influencers represent your brand well. Better to go through his/her posts to have an idea. 
    1. Be clear on how they can help

    Figure out exactly what part your influencer will play in the campaign. To make it more clear, there are two ways an influencer can help your campaign. 

    • Consider a sponsored post by your influencer.
    • Ask your influencer to take over your Instagram feed.

    Run a contest

    Contests quickly go viral on Instagram if it’s user-generated content (U.G.C.).

    To create a good contest, consider the following factors.

    1. Legal requirements

    Depending on the country or state, consider having a lawyer look over the contest before you start.

    Clearly state the prize, winning criteria, and delivery of the award.

    1. Prize

    To run a successful campaign, create an exciting prize that includes your brand. For instance, Cellucor offered branded coffee mugs.

    Entries

    You can ask your followers to enter by following, liking, tagging, and sharing a post. In this way, you can build brand awareness.

    1. Winners

    There are 3 effective ways to decide the winner of your contest.

    • By votes: you can award prizes with the most likes & comments.
    • By judgment: Set criteria and let the jury decide the winners.
    • Random selection: For a random selection, you can use the tool Random.org.

    To avoid complaints about your results, brief your audience about the contest details at the start.

    Instagram ads

    If you have enough budget and want to expand your campaign quickly, consider Instagram ads. When correctly targeted, Instagram ads help to connect with new customers.

    According to a report, Instagram’s potential advertising reach is 1.16 billion users.

    Moreover, Instagram is the 3rd  in youth advertising reach, leaving behind Facebook (123 million) and Snapchat (91.9 million).

    Facebook started incorporating its ad into Instagram, and you can easily target users on Instagram.

    Ads have helped the campaign become even more effective.

    Bottom Line

    For a successful Instagram campaign, you need to understand your audience. 

    The report shows that 81% of people use Instagram to research products and services of brands. 

    So, with catchy posts, attractive images, and a well-rounded plan, you can easily create a fruitful campaign that brings you the required results

    Add short, easy, simple, and call to action hashtags. The “Share a Coke” campaign became a raging success in America because of its call-to-action advertising.

    Let us know about your next Instagram campaign strategies?

  • Learn from best content marketing certifications in 2022

    The marketing industry is highly competitive. With so many professional marketing enthusiasts looking for jobs that will enable them to land the job of their dreams, the stakes have never been this higher. 

    On the other hand, the hiring companies settle for nothing less than the best professional digital marketers out there to join their marketing teams.

    So, how do you make yourself stand out from the crowd to make the odds be in your favor? It would  really help if you had some marketing certifications.    

    You see, knowledge is power, and it applies to digital marketing. Because marketers with tons of industry experience are experts in knowing which keywords to use, developing a paid search, social media strategy, and writing captivating content that quickly converts.  

    Some years ago, most people thought that certifications never matter. It could be true back then, but things have changed. 

    Marketing certifications have advanced. They are more valuable nowadays as they are very exclusive and are solution-oriented. 

    So, whether you are an old hand in digital marketing or you are just dipping your big toe into the marketing world,  

    According to Marketproinc, marketing certifications are the bread and butter of every successful digital marketer. 

    Currently, digital marketing certifications are one of the most popular careers in demand. If you are certified with digital marketing certifications, you’ll advance in your career and stay ahead of the competition. 

    But with so many digital marketing certifications out there, which are the best marketing certifications and are worth having?

    We have done all the donkey work and have compiled a comprehensive list of the best marketing certifications in 2021 to help you separate the wheat from the chaff. 

    The Best Marketing Certifications that are Worth Having

    Content Marketing Institute Online Certification

    The content marketing institute offers one of the most valued resources for content marketers. It provides online training and certifications through its famous CMI university to content marketers who want to get acquitted with the best industry knowledge and validate their expertise.  

    So, What does the Content Marketing Institute Certification Program Cover?

    The institute keeps updating its syllabus to cover a broad range of content marketing topics. Some of the topics it covers include;

    • Story
    • Channels
    • Planning
    • Audience
    • Measurement
    • Process
    • Conversation

    You learn at your speed, and you select which topic you want to start with though they recommend following a particular order. 

    You get your certifications after studying all the training materials and pass their exams. You’ll never have to renew your certificate every year as it never expires. 

    Register on the CMI website to begin learning. 

    Here is the CMI fees structure

    • Group discounts accessible to more than three students
    • White label access and Corporate access is available as well    
    • Individual $995 every student
    • Non-profit students  $695 per student
    • Alumni $595 per learner

    Digital Marketing Institute’s Digital Marketing Pro

    This is a two-for-one certification. After finishing your Digital Marketing Pro course, Digital Marketing Institute and the American Marketing Association certify you.

    What do you learn, and where can you apply the knowledge you obtain? I’m glad that you asked. Let’s see what their syllabus entails. 

    To be certified, you need to take all ten courses, beginning with a detailed introduction to digital marketing and finishing with a highly advanced marketing strategies class.

    After covering the basics of professional digital marketing, such as consumer psychology, research methods, and principles, you begin exploring more complex subjects. 

    Microsoft Advertising Certification

    If you are a business leader who wants to remain ahead of the curve, you can become a Microsoft advertising certified personnel and forever stay ahead of the competition. 

    Their program teaches you how to receive most of all your ad spend so that you reap as many benefits as you can from every dollar you invest in marketing.

    The good news is that the course is free for beginners. 

    After completing the course, you’ll be able to

    • Optimize ad campaigns
    • Get knowledge to practice as a professional.
    • Enjoy full member benefits.
    • Grow your Microsoft Advertising prowess
    • Maximize your reporting & tools knowledge

    The course is very convenient and suitable. You can take the free courses according to your schedule. You’ll have all the time you need to finish the free Microsoft advertising certification.  

     If you score 80 percent and above, you become a member for a whole year.

    After completing the certification, Microsoft places you in the member directory. That way, potential employers will have a quick way of confirming your certification status. 

    Microsoft Advertising Certification is one of the best marketing certifications you can have in your toolbox. It’s an incredible stepping stone for anybody beginning their digital marketing journey.

    Hubspot Content Marketing Certification

    If you really need to build your content marketing knowledge, having Hubspot certification should top the list of everything you need to do. Their tutors hold nothing back as they pour out their vast expertise in content marketing to you. 

    The course is suitable for 

    • Content producers
    • Professional marketers
    • Inbound Marketing  professionals

    You’ll learn how to create valuable content consistently. Also, you’ll learn how to remodel content that search engines and people will dearly love. You’ll develop vital learning skills, and you’ll be more strategic in your digital marketing campaigns. 

    Course details: twelve lessons, fifty-six high-quality videos, eleven quizzes. You’ll have to dedicate your six hours and nineteen minutes to cover the entire course. You do not have to pay a dime.

    If you are new to blogging or you need to grow your existing blog, taking Hubspot Content Marketing Certification is an excellent step in the right direction.

    Google Analytics Individual Qualification

    The Google Analytics Individual Qualification certification is highly unique and should be in every professional digital marketer’s apparatus.

    Highly trained digital marketing experts know how to use Google Analytics to recognize each ad strategy.

    You’ll always be one step closer to creating successful digital marketing campaigns if you arm yourself with a robust understanding of Google Analytics. 

    What does it take to get certified as a Google Analytics guru?

    You have to take a one and half hour exam ( 90 minutes) in one session. To pass the exam, you have to score 80 percent or higher. However, if you fail to reach the pass mark, you’ll wait for one week to try your luck again. 

    Fortunately, Google will give you unlimited access to a pool of study materials. 

    Google Analytics may appear very basic at first glance, but it’s beneficial to give you critical data that you need as a digital marketer every day. 

    Facebook Blueprint Certification

    One of the most effective methods for every company to reach their audience and create their brand awareness is Facebook advertising. 

    By becoming a Facebook accredited professional, you make yourself stand out from the crowd of wannabe digital marketers.  

    Having Facebook Blueprint Certified Professional digital badge will give you an edge over your competitors. You’ll prove to potential clients that you can enhance their advert campaigns with your expertise in Facebook marketing. 

    The certifications you get are as following:

    • Facebook Certified Digital Marketing Associate
    • Facebook Certified Media Planning Professional
    • Facebook Certified Advertising API Developer
    • Facebook Certified Media Buying Professional
    •  Facebook Certified Marketing Developer
    •  Facebook Certified Advanced Marketing Developer
    •  Facebook Certified Marketing Science Professional
    •  Facebook Certified Creative Strategist Professional

    You pay $150 for every exam you take, but it may differ based on the country you reside. You’ll know the actual price you’ll have to pay as you check out.

    Are  Certification Courses worth it?

    Yes. These certifications are worth your time and effort as they give you world-class skills in the ever-evolving digital marketing world. They provide a competitive edge over your competitors, which you need to stay ahead of the pack.  

    Closing Thoughts

    It is critical to constantly learn new skills to keep up with digital marketing trends. Today, there are many digital courses and digital marketing certifications available online. Many of them are free but effective in helping you develop the highly sought after digital marketing skills,

    When adding your certifications, include the dates you received because some of them have an expiry date. Nowadays, there’s a wide range of digital marketing certifications easily accessible online that can help you shine in your current job or land on the job you have been dreaming about for years. 

  • Customer Relations – The Nitty Gritty Details You Need to Know

    Customer Relations- The Nitty Gritty Details You Need to Know

    Producing high-quality products is one of the toughest challenges every company can conquer. However, it’s not the only aspect that determines how successful a business is. 

    Nowadays, customers influence the industry more than ever before. They do not only focus on the products you are selling them but also on how you relate. Also, they care more about how you are selling your products to them and what happens after they have bought your products. 

    Picture this. You have sold a pricey refrigerator to a customer who doesn’t have the means to take the bulky refrigerator to his home. Do you leave him to look for transport to take his refrigerator home? No. 

    Before he leaves your premises, find out if he has a car. If the customer doesn’t have one,  transport his refrigerator at a fee or for free depending on the proximity of his home. 

    The way the customers care about how you treat them before, during, and after a purchase has put enormous pressure on organizations. The companies have to invest heavily in their customer service teams to match their growing consumer demands.

     A study conducted in 2018 shows that most customers’ expectations for excellent customer service keep growing every year. 

    Today, organizations face the challenge of developing a superb customer experience that’s ongoing after each interaction.  

    Organizations should focus on how they should manage their customer service relationship. Developing a robust customer relationship is one of the best ways to create customer loyalty, which is essential to growing your business. 

    This  blog post will help you know how to build good relationships and the benefits thereof. But first off, let’s learn what customer relations are.  

    What is Customer Relations?

    Customer relations is the way businesses relate to their clientele, patrons, and customers. Caring for existing customers is cheaper than getting new clients. 

    That’s why every business should strive for consumer loyalty and continue developing lifelong relationships with them. 

    Customer relations is about creating jointly beneficial ties with the consumer that goes beyond the first purchase. 

    That’s why companies hire professionals specifically to manage how the companies communicate and interact with people.  The main goal is to retain the current customers and obtain new ones by offering the best customer care relations they possibly can. And hopefully provide better customer services than their competitors offer.   

    What’s the Difference Between Customer Relations and Customer Service

    Customer service is the direct face-to-face interaction between the person buying a product and the company’s agent who is selling the product or service.

    Customer relations are the tangible results of offering excellent customer service.

    Customer service is the direct face-to-face interaction between the person buying and the company’s agent selling the product or service.

    Imagine this. You have just arrived at your holiday destination and have checked in the hotel that’ll be your home for the next couple of weeks.  At the parking lot, two friendly guys show up to help you carry your luggage. 

    The girl at the reception welcomes you with a smile brighter than the Christmas tree.  She graciously answers all your questions and makes you feel like you have known her for a lifetime. She then gently gives you your room key and assures the staff can go the extra mile to make your stay at the hotel a memorable experience. Due to how they treated you, that particular hotel becomes your second home every time you are in the hood.  And you sing the praises of that hotel more than a bird to anyone who cares to listen.  That’s what stellar customer care and customer relations are. 

    To show consumers that you care about them, you create values from the consumer’s perspective and put yourself in their shoes. 

    Customer relations is about giving your customer a reason to choose you over your closest competitors and keep them coming back for more.

    In a nutshell, customer relations is how you manage your interactions with the former, current, and future customers. 

    Businesses that manage their customer relations excellently provide productive customer experiences that strengthen customer retention and enhance customer acquisition. 

    Types of Customer Relations 

    Activities aimed at developing customer relations can be either proactive or reactive. A press release about your new product, for example, would be a proactive strategy. 

    It would be reactive to apologize to your dissatisfied customers and offer them a discount.

    It’s a no-brainer that customers can buy from whomever they want. However, once they find a solution that they like, they tend to stick with it.

    Why do they stick around?

    Because of convenience. Looking for another company, learning the features of a new product or service takes loads of time and effort.

    If your offering is excellent, your customers can provide you slack if they are not completely satisfied.

    Not every time

    58% of consumers in the US  can move away  from a company after many terrible experiences, 19% after only one experience no matter how much they cherish a product or a company. Woe. 

    What type of horrible experience makes people distance themselves from your company? Poor customer relations. In other words, awful customer service.

    Close to 57% of consumers globally have ditched a company due to poor customer service experience. And to top it off, 69% have left because they felt the business does not give a damn about them. 

     So, what makes an exceptional customer experience?
    • Convenience
    • Human touch
    • Friendliness
    • Consistency
    • Speed

    Businesses should strive to develop authentic connections by causing technology to feel more human and offering employees what they require to build superior customer experiences.

    Advantages of Strong Customer Relations

    Regardless of their size, companies should understand that consistency is the key to building strong customer relations. 

     Consumers expect similar treatment regardless of where they choose to shop. The gauge for excellent customer service is higher than ever, and businesses must shape up or ship out.

    The adage is true. Happy cows will produce more milk. Happy students tend to get higher grades, and satisfied customers will bring in more revenue. That’s the way it is. 

    If your valued customers feel they’re cared for, you can sit back and relax and expect wonders to come your way. 

    Here are the reasons why you should strive to achieve excellent customer relations in your organization. 

    You’ll get more Customers 

    One significant advantage of offering superb customer service is getting repeat business. Once the customers understand that their needs are an integral part of your company’s employees will be happy to come back. 

    Apart from becoming your regular customers,  they’ll be eager to praise you among the circle of their friends, colleagues, and everybody who cares to listen. 

    So, you’ll continue receiving a growing number of referrals. Then you’ll leverage these referrals to grow your online presence.

     Although word of mouth is still a helpful tool you can use to market your products, your online presence is paramount. 

    You can use these referrals to have customers recognize your business on the web through social media shares and asking them to write on review websites or even your company’s website. Your online presence is key to reaching potential customers.  

    It’ll help you Retain Your Customers 

    It can be challenging to convert a lead into a sale. Brands may devote the majority of their efforts to acquiring new paying customers. 

    However, in the long run, it may be far more beneficial to prioritize your current customers. If you build strong relationships with your existing customers, they will stick with you for a lifetime.

    You’ll have Many Brand Ambassadors

    If you look closely at every customer journey map, you will notice that closing a sale is not the end of the road.  It’s the beginning of another long road ahead.  

    When you strengthen your customer relationships, your loyal customers will become brand advocates. Your clientele will eventually begin to grow on its own.

    Increased Customer Lifetime Value

    When your customers are satisfied and stick longer, the Customer Lifetime Value (LTV) metric will rise. It has the potential to be a game-changer for your company. 

    Higher LTV means that the dreadful customer acquisition cost will be less frightening.

    Now that you know what customer relation is and why you should care about it let’s learn how to build strong customer relations. 

    Tips to Help You Build Strong Customer Relation

    Make yourself available.

    That does not mean that you must completely replace agents with self-service solutions.  But  Your service and support teams must be readily available to assist customers and offer an excellent customer experience. 

    According to a Microsoft survey, more than a third of consumers said their biggest complaint with a company is that they cannot get any help from an agent when they need it most.

    Though self-service help desks are beneficial, your team must still be present when a customer has a problem. Technology can help diminish some of the strain on your customer service team. Still, it can never replace the unforgettable experience that a live representative can give.

    Have a Better Understanding of Your Customers

    You can’t develop superb customer relations if you don’t understand your customers and what matters most.

    Many companies depend on intuition instead of feedback and data. More than half of these companies do not bother to gather customer feedback. 

    Picture this. Your core business is to manufacture and sell shoes. You notice that one of your regular customers keeps coming back to your shop complaining that it is a big challenge for him to get the right shoes. Upon closer scrutiny, you realize that his foot is slightly different from a regular foot. That’s why it’s difficult for him to wear normal shoes after a while.  You go out of your way to make a shoe tailored to his foot. As a result, he praises your business to his friends, family, and colleagues.  Together, they make your shop the place to go for anything. They also offer you unbiased feedback concerning any selection of your shoes they have ever worn.

    Knowing your customers may not be easy. But it is a critical aspect of growing customer retention and eventually revenue.  However, all is not lost. You can begin speaking to your customers through software apps and messenger. 

    Better still, you can combine messenger with live chat to enhance speedy resolutions and convenience.  

    In fact, 80% of them confess they like live chatting as it gives them immediate solutions.

    Collect and act on Your Customer’s Feedback

    Try to look for sustainable ways of making your customers happy. Get to know what they feel about your products and if they think there are areas, you need to change or improve. 

    Your customers are your foot soldiers, and so they have much firsthand information since they are the ones that consume your products or services. After all, the wearer of the shoe is the one who knows where it pinches most. 

    Once you know their pain points, address them accordingly. Form a habit of asking for feedback from customers. 

    You’ll be amazed at what you get. You might get an idea that can change the course of your business forever. You can ask them to fill out your customer survey form when leaving your premises or online. Also, use NPS forms to help you achieve this. 

    Act on all the feedback you receive. When you see your credit scores going up and your feedback improving rapidly, know you are headed in the right direction.   

    Exceptional  Examples of Customer Relations

    Pleasing every customer each time can be challenging. But you have to give it your best shot and have measures in place for damage control to cater to those consumers who are difficult to please. With that in mind, here are some of the best customer relations.

    Tesla – Go where your customers are

    Tesla goes to their customers’ homes and repairs their cars. It’s more convenient for the customers as they do not have to wait in a garage. They can also schedule their repairs at their convenience. 

    Though it can be challenging to meet your customers physically,  use omnichannel feedback where you sell on all channels to help you meet your customers right where they are without hurting your business. Most customers greatly value their convenience and time, and they do not mind paying more if that’s what they’ll get. 

    This is evident in Tesla’s exorbitant prices.  That’s an excellent example of superb customer service.

    Sainsbury- Changed the Name of a Product to please a little girl

    Sainsbury’s gladly changed the product name a few years ago at the request of a three-year-old customer. The little girl suggested that her favorite Tiger Bread pattern resembles giraffe spots instead of tiger stripes and should therefore be renamed.

    Soon after, Rose received a touching letter from Sainsbury’s customer service. She was notified about the product rebranding process. As a result,  the bread was renamed Giraffe Bread.

    So, do you now understand what it means to provide excellent customer service? Astonishment is the only word that can come to my mind.

    Conclusion

    Regardless of whatever business you own, developing consistently superb customer experiences plays a pivotal role in your company’s success.  And with technology, the stakes have never been higher.

    Technology has enabled people to share their experiences through public forums, review websites, and social media. The cost of just one bad experience can significantly hurt your business and for longer than it used to be. 

    Thankfully, positive reviews can reach customers just as rapidly as negative ones. Thus the quality of your organization’s customer service should top your priority list.

  • These 7 Marketing Automation Tools for enterprise marketing

    For every business, marketing is vital. HubSpot report shows that 68% of businesses depend on automation to hit their target.

    So, why not use such tools that can help the business grow by their online marketing efforts. Marketing is about using the best ways to reach out to your customers. 

    Nowadays, business owners are busy, or some new businesses can’t afford to have a marketing department. With the help of marketing software or tool, you can simplify and automate all of your efforts.

    Automation helps to streamline the marketing process and enables you to enjoy a hands-free experience. 

    So, saving your time means you’re likely spending more and more time trying to keep up with your business.

    Automation is not about just emails.

    Marketing automation tools make your job a little easier and painless, so you can concentrate on other strategies to generate more revenue.

    There are three ways in which marketing tools can help your business grow.

    • It saves time and your productivity
    • Reduces cost
    • Personalize the customer experience

    To make it easy for you, I have compiled a list of the seven marketing automation tools with countless features, prices, and automated workflows that will make you’re your marketing process.

    Here are the seven best marketing tools to help you in the marketing process.

    1, Autopilot

    2. HubSpot

    3. Customer.io

    4. Pardot

    5. Marketo

    6. Act-on

    7. Keap

    Autopilot

    Autopilot is easy to use and visual marketing solution for all companies.

    It is a multi-channel, self-service, and visual marketing tool to automate the customer’s journey.

    I like Autopilot for two basic reasons;

    • The visual journey editor makes it easy to check about leads and customers.
    • An international audience of customers offering solutions for weather, maritime, and aviation.

    Pricing:

    Autopilot has 3 pricing levels: 

    • Silver: The Silver tier costs $49 per month for 2,000 contacts.
    • Gold:   The Gold tier is priced at $149 per month for 5,000 contacts.
    • Platinum: The Platinum tier is $249 per month for 10,000 contacts.

    HubSpot

    HubSpot is inbound marketing software. It has the goal to turn outbound leads into inbound ones.

    For content marketing purposes, it’s an ideal tool.

    Pricing: 

    • For 100 contacts, introductory pricing is $200 a month. It includes content creation tools, email marketing, content optimization, a marketing dashboard, and a social media suite.
    • Its pro-pricing is the most popular option, and for 1,000 contacts, it costs $800 per month.  It includes features of introductory pricing, plus custom workflows, goal-based nurturing, and marketing automation. It also includes A/B testing for CTAs, salesforce integration, smart content, attribution reporting, user roles, and A/B testing for emails.
    • Enterprise pricing for 10,000 contacts is $2,400 per month. It includes custom event reporting, contacts and company reporting, revenue reporting, custom-event automation triggers, event-based segmentation, and predictive-lead scoring.

    Customer.io

    Customer.io allows you to send targeted messages to your customers. You can edit and craft these messages as per their interactions and your needs.

    The most exciting part about this marketing tool is its integration with your website or mobile app so you can see real-time data and trigger actions by adding in predefined rules.

    This software makes personalized messages easy.

    Other features include conversion tracking, A/B testing, in-context conversations, and customer profiles.

    Pricing: The price is based on the total email credits and size of your email list.

    • For 400 monthly email credits and 200 people, Customer.io is free. 
    • For 10,000 monthly email credits and 5,000 people, the cost for this tool is $50 per month.
    • At 30,000 monthly email credits and 15,000 people, the cost is $120 per month.
    • For 1 million monthly email credits and 500,000 people, the cost is $1,250 per month.

    It has other pricing levels too.

    Pardot

    Pardot is a salesforce company and a marketing automation suite perfect for boosting your revenue.

    It has impressive features such as email marketing, lead scoring, engagement with CRM integration, ROI reporting, and lead nurturing.

    This marketing tool is ideal for sales teams to help them shorten sales cycles.

    Pricing: 

    • Its standard pricing is $1,000 per month. The following features are included, in-depth prospect tracking,  email marketing, lead nurturing and lead scoring & grading, ROI reporting, standard CRM integration, and forms & landing pages.
    • While pro pricing is $2,000 per month. It includes the following features in-depth prospect tracking,  email marketing, lead nurturing, lead scoring & grading, ROI reporting, standard CRM integration and forms & landing pages, spam analysis, email-rendering preview, and advanced email analytics. It also includes some additional features such as, A/B testing, Google AdWords integration, Email and landing page, and advanced dynamic content. By opting this package, you also get multiple scoring categories, API access, social profiles and an integrated marketing calendar.
    • Ultimate pricing costs $3,000 per month and includes all pro features and custom-object integration, API access for up to 100,000 calls a day and customer-user roles.

    It also includes a dedicated phone support and IP address.

    Marketo

    This marketing tool helps you drive revenue with mobile marketing, lead management, and more.

    Marketo is a cloud-based tool for small and large companies. It helps to build customer relationships and also sustains them well.

    Marketo has no set-up fees, and this software comes with a free trial, so you don’t have to pay for it until you’re satisfied with its potential.

    In 2006, their first feature was, Lead Management but now  company offers a wide variety of features.

    It has following pricing and packages;

    Act-On

    Act-On is a cloud-based platform that lets you connect your outbound and inbound leads to manage nurturing programs. There are many more helpful features, too, like landing page design.

    This tool will help you to take your revenue to your target level.

    The company, Act-on was founded in 2008, and through Cisco, they sold their first software. 

    Pricing: 

    • The professional package for 2,500 active contacts, 3 marketing users, and 50 users in sales will cost you $900 per month. Another benefit is that you’ll get 30,000 API calls a day.
    • The enterprise package for 2,500 active contacts, 6 marketing users, and 100 sales users is $2,000 per month. This feature also benefits you with 30,000 API calls a day.

    Keap

    From your startup to small business, you’ll need more robust marketing automation software.

    Keap effectively streamlines your marketing by combining your sales, marketing automation tool, and CRM in one platform.

    Moreover, Keap has extensive email marketing automation capabilities with no limit to creating campaigns. It has multiple programs on one platform. It is one of the best customer management tools with helpful customer support.

    Important Features:

    It allows you to create broadcasts and emails within your Keap app. You can design customized emails by using the templates. Another best feature is its capability to save your customized templates for future use.

    • Campaign Builder

    Keap’s Campaign Builder can create sequences of follow-up campaigns from scratch or customize pre-made templates.

    • Analytics

    Another striking feature of this marketing automation tool is high-quality analytics. Keap gives you statistics and reports that help you check your delivered, opened, read, or unread emails.

    Pricing ranges from $79/mo to $199/mo

    Bottom Line

    A well-organized marketing plan can set you apart from your competitors.

    But it’s hard at times to understand which strategies work and which ones don’t.

    And even when you start following all the marketing tactics, it isn’t easy to target all of them at once. You won’t always have the energy, passion, and time to do it effectively. 

    To make it easy for you. Marketing automation tools exist.

    By automating, you can save that time and attention on the flip side; you focus on progressive efforts that will boost your company’s success.

    I have listed 7 tools, and there are a lot more to try. 

    So, you can try out some of these marketing softwares as per your budget and needs.

    Choose your favorites and stick with them. Now, sit back and relax as they will work for you.

    Let me know which one is your most favorite marketing automation tool and why?

  • 10 best ways to Search on Google

    10 best ways to Search on Google

    Millions of people search on Google every day for a variety of reasons. Teachers and students use it for school, businesses and companies use it for research, and millions of others use it for education and entertainment. 

    Still, many people may not be searching on Google to its full potential.

    Do you want to use Google search more effectively? And get the quick search results. Here are top 10 tips for searching on Google in the best possible way.

    Go to google.com tabs

    Obviously, to search on google.com, you have to go to Google. But did you know there are various tabs Image, Web, News, and More to get your desired data?

    For example, if you’re looking for an image, then click on the image tab. If you type “Google” in the search bar and want to see an image, then click the image tab as below;

    On the flip side, if you want to read a news article, then click the new tab. And here you’ll see all the news related to your search term.

     In fact, that there are even different Google search sites, such as Google Scholar.

    Here you can search literary references, journals, academic publications abstracts. It is mostly used to write high-level research papers.

    Go to Google and search for “Google Scholar” such as;

    You can also search books on Google, Simple go to Google and type “Google Book,” as below;

    If you directly go to Google.com by typing in http://google.com, it will take you to the main Google website, which is designed to serve the US.

    But, if you live outside of the United States, you can go to the version of Google designed for your own country.

    You can find a detailed list of country-specific Google versions shown on this page.

    Moreover, if you want to search for all the Google products, you can simply search it from the homepage of Google.

    Search by quotes

    If you’re searching for something specific, then the best way to use quotes to minimize the irrelevant Google searches.

    For instance, if I search for Motivational Books, Google will search for content that contains those 2 keywords in any order.

    However, if I add inverted commas in the start and end, as “Motivational Books,” it will search for that specific phrase.

    Google Suggest

    As you have seen, that searching on Google seems pretty easy. Just go on Google and type your word (keyword) into the search box.

    But, have you noticed once you type, you may see keywords begin to appear below the search box. These are the related “suggestions” by Google.

    Google calls it “Google Suggest” or “Autocomplete.” So, all you can do is ignore the suggestions or select anyone from the list.

    Let’s have a look at it.

    Use a hyphen to search

    Suppose you are trying to search anything else and find a word with an obscure meaning. An example is Galaxy.

    When I Google search for Galaxy, I get results for both the milky way and the phone made by Samsung.

    If you want to cut down the search for galaxy phone, use the hyphen to tell Google to ignore content with the related suggestions.  See the example below.

    • Galaxy –phone or Samsung-galaxy

    This tells the Google to search for Galaxy but remove any results that have the word “Samsung” in them.

     It can be very helpful when you’re trying to find specific information about something without getting information about anything else.

    OneBox and Universal Search Results

    Once you’ve searched, you’ll get a full page of results.

    Many of these pages will be matching with your inquiry.

    While some of them will be subject-specific matching content.

    For instance, If I type “Boris Johnson,” you may get news, image results, videos, and a Wikipedia page too.

    This search type is called “Universal Search,”

    On the other hand, you’ll also get special OneBoxes that give you a direct answer without requiring a click. For example, here are the currency rates of the pound today:

    Google also has a guide to special searches like stock quotes, time, weather, currency, and sports scores as direct answers:

    If you search for something, you may also see ads that appear at the top of the main search results

    Google keeps the ads separated and labels them with the word “Ads” or “Ad,” as the arrows point in the example above.

    I searched for “baby food,” and here you can see an ad.

    Google has a brief and a detailed guide to everything you’ll find on the search results page.

    Refine Google Search

    Google doesn’t know exactly what you are looking for. So, when you enter a word to search, the results you get are Google’s best guesses.

    There are plenty of ways to make it better.

    You can check your desired queries by exploring answers through a “Wonder Wheel” of the related searches.

    For example, if I searched about baby food, it will suggest the following topics;

    Search for Long Phrases

    Google search is quite flexible.

    It knows you may not find your exact searches by typing only a single word or phrase. Thus, Google lets you search for multiple or long phrases.

    Using this idea, you can search for one keyword or phrase along with a second keyword or phrase.

    This will narrow down your search time and help you find exactly what you’re searching for. Below is the syntax:

    • “best baby foods for 6 month old” OR “baby food ideas for 6 month old”

    By searching that, you will get the answers to both phrases.

    I have already discussed the quoted tip above. It’s still being used here.

    Let’s take another example;

    • chocolate OR white chocolate

    This will search for all the pages that have either chocolate or white chocolate.

    Keep it simple

    Now I am moving towards a general tip. Google knows how to search for a lot of things at once.

    It means you don’t need to be too specific while searching.

    Let’s take an example of “Pizza Place.”

    If you’re looking for a pizza place nearby, enter these simple terms into the search bar.

    • Pizza places near me

    Google search will track your location and show you various results about pizza places that are nearby.

    Search with important words

    The way Google search operates is, it takes your keywords and matches them with all the available online content.

    For example, if I am searching for too many words, it may limit my search results.

    Sometimes,   it may even take you longer to find your desired search results.

    Thus, it is an honest suggestion only to use important words when searching for something. Let’s take an example:

    • Don’t: Where can I find the best Turkish restaurant that delivers food.
    • Try the best Turkish restaurants nearby.
    • Or: Best Turkish restaurants near me.

    When you only use specific and important words, this can help Google find what you need without the clutter.

    So remember, keep it simple, easy and only use important words.

    Spelling doesn’t matter

    Google search is more intelligent over the years.

    So, nowadays, you don’t even need to spell your search words correctly.

    As long as it’s pretty close, Google will figure out what it means and shows you the relevant results. Here is an example:

    For instance, you’re in a hurry and search “Nver Gna Gve Yo Up.” Here,  Google will automatically assume you mean to search for “Never Gonna Give You Up.”

    This is an excellent trick if you happen to forget how to spell words or even if you’re not sure how something is spelled correctly.

    When searching for obscure words, this trick is helpful

    The same goes for punctuation, capitalization, and grammar.

    Bottom Line

    Google search is a potent and popular search engine. Using the tips and ideas outlined above, you can search everything and anything you could ever need on the World Wide Web.

    Whether it’s an abstract project or University Journal, a school essay project, the latest stock prices, random weather updates, restaurants nearby, or even find your favorite song lyrics, there is a way to make Google search work for you. Let us know if you’ve ever tried any secret ways to search on Google

  • 8 Awesome Backlink Tools

    Do you want to have an SEO strategy to rank your website to the top of the search engines?

    Well, You have 3 options to improve your site’s SEO: quality of your content, on-page SEO, and Off-page SEO (increase the number of backlinks).

    In this article, I am going to discuss the latter.

    It would be best if you always had a game plan, whether you’re guest posting or stealing backlinks.

    However, if you create more content, you’re increasing your chances of receiving incoming links naturally. On the flip side, there is no guarantee that this will generate your desired results.

    Nowadays, it is next to impossible to build low-quality backlinks to your website to boost your website rankings. In this way, you’ll end up causing more harm to your SEO plans.

    Now’s the time to implement a link-building strategy that you can easily follow and trust.

    The best approach for link-building strategy depends on your website type and your SEO strategy.

    So, let’s dig deeper to learn about the link-building tools that help marketing professionals to have excellent results for their search engine rankings.

    Below, you’ll find a list of 8 awesome link-building tools that can impact your website’s rankings.

    Ahrefs

    Backlinks remain one of the important parts of Google’s algorithm.

    So, if you do not have high-quality backlinks like your competitors have, they’re in better position to rank their sites on top of the search results.

    Ahrefs is a link-building software designed for SEO and considered the world’s most extensive backlink index.

    Ahrefs has a lot of features not required for the link building, such as:

    • Keyword research tool
    • Technical SEO site audits
    • Rank tracking
    • Content Explorer

    Though Ahrefs has many advanced features, it’s really easy to use even for a non-technical person.

    Link Intersect

    This feature helps you to see which sites link to your competitor’s sites.

    For example,

    Here, the result shows that who’s linking to Moz and Ahrefs. You can see backlinks to all the sites.

    This feature is beneficial because it shows your competitors’ backlinks, but that doesn’t necessarily mean they’ll link to your site.

    But it’s obvious that if someone links to 2 of your competitors, your chances of getting a backlink from that site increases.

    Ubersuggest

    Ubersuggest provides you access to backlink data for your competitors, so you may understand their link profile and target the same links. Here’s a way to do it.

    Enter your competitor’s domain and search.

    In the left sidebar, go to SEO analyzer and click on Backlinks.

    Now check the overview.

    These three parts are important to check a site’s ability to rank high in the search engines:

    1. Domain score: It is an overall strength of the website. It has a score from 1 to 100.
    2. Backlinks: It shows the number of incoming backlinks from other websites
    3. Referring domains: It is the number of unique domains linking to the website

    Now click on the Backlinks.

    This information will give you an insight into the health of the website; you’ll use this step actually to gain more backlinks.

    Linkody

    Linkody is one of the cheapest and user-friendly link-building tools and trackers on the market.

    Top Pages

    The most exciting feature is “top pages.” It helps to see the exact pages that get the most backlinks.

    Linkody is worth using; if you’re starting SEO and have a limited budget, Linkody offers a 30-day free trial. That’s awesome.

    Another top feature of Linkody is the email alert you’ll receive when a competitor gets a new backlink.

    Linkody has divided its link building strategy into three steps,

    1. Locating and monitoring backlinks.
    2. Assessing backlinks
    3. Reviewing your competitors link building strategy

    Check My Links

    This is one of the most accessible backlink tools on the Google Chrome extension.

    Check My Links helps you to boost the process by working as a backlink checker. If you’ve enabled this extension, you can quickly do a backlink check on a webpage.

    Mostly it will show up as green, but some will appear red as well. These broken external links will provide you an opportunity to improve your own link popularity.

    Broken Link Builder

    If you don’t want to use Google Chrome’s backlink tools like the Check My Links, you’ve another option, Broken Link Builder.

    This backlink checker tool doesn’t search for broken incoming links one page at a time. Instead, it searches the web page on your behalf within seconds.

    Image source: searchenginejournal.com

    To get a start on this tool, there are three simple processes:

    • By using the backlink check tool, find broken links related to your subject.
    • Choose pages that have relevant content as your website’s content.
    • Approach the site owners, help them identify the broken incoming links, and offer them your content backlink.

    Broken Link Builder saves your time and also helps you find opportunities for backlinks.

     BuzzSumo

    BuzzSumo is designed for content marketing; still, it is widely used for SEO.

    Here’s how:

    First, BuzzSumo helps you to produce high-value content.

    Second, with BuzzSumo, you can  find influencers in your niche that already shared your competitor’s content:

    Brand Mentions

    Brand Mentions is the most interesting feature which lets you know whenever someone mentions your webpage in a blog post. (but didn’t link to your site)

    Let’s take an example:

    BuzzSumo  also helps you to find new links to your site, for example

    Linkbird

    Linkbird is an SEO tool. In comparison, there are many features in it, which help in link building strategy.

    You can use Linkbird to:

    • Analyze your profile & backlink popularity
    • Conduct Keyword research for SEO
    • Track your rankings

    One of the most remarkable things about this Linkbird is; its backlink tool and Search engine optimization software, where you can easily integrate backlinks with your SEO and content marketing strategy.

    As they both go hand-in-hand, so, this benefit cannot be overlooked.

    Some other high-level features of Linkbird include:

    • It’s the ability to identify websites for high-quality incoming links.
    • Idenifty your competitor’s backlinks, allowing you to follow and integrate those links.
    • It gives integration with an email ticket system that helps with the outreach process.

    Last but certainly not least, this link-building tool has a unique feature called team member collaboration.

    This feature is ideal for companies where many people are responsible for link building and marketing strategies.

    In this way, when everyone is on the same page, it reduces the time wasters.

    Using Link bird, content marketing, and link building come hand in hand in perfect harmony. If you look at it from an SEO perspective, this is a great deal.

    Pitchbox

    When we talk about outreach and link prospecting, then Pitchbox is the perfect backlink tool.

    Are you serious about your backlink strategy?

    Do you want to take your brand to the next level?

    Then Pitchbox is a perfect backlink tool choice.  

    Let’s see how Pitchbox works.

    After you sign up, then create a Project.

    Now choose the campaign type which you want to run.

    Following are the pre-built campaigns to choose from.

    1. Blogger Outreach 
    2. Advanced Search
    3. Product Reviews 
    4. Hot Off The Press
    5. Competitor Backlinks 
    6. Link Removal 

    The best thing about Pitchbox is its rightly built workflow.

    When you start a campaign, it helps you grab contact info, find high-quality prospects, and send outreach emails.

    The most important from all of these areas is outreach emails.

    Without spending a ton of time tweaking each one, it helps to create personalized outreach emails.

    Also, another important thing is that you can have multiple people work on a single outreach email.  For instance, person A composes the email, and person B can personalize it.

    Finally, it will take you to set up automated email sequences to automatically follow up with people who don’t reply to your emails.

    Metrics Filters

    This feature is most interesting as it allows you to filter your results by certain quality metrics.

    Now you can use pre-built filters or set your own filters.

    Bottom Line

    SEO sounds like something very complicated. But it’s not; if you avoid spam and produce high-quality, value-adding content, it’s effortless.

    There are several tools for social media marketing, conversion rate optimization, and backlinking.

    In this post, I shared the top 8 awesome tools for build linking.

    You may not use all of them at once, but only one is enough to give you a positive result.

    If you ever used any of these link-building tools, then let me know what is that.

  • How to Create an Engaging LinkedIn Post

    How to Create an Engaging LinkedIn Post

    LinkedIn is one of the most overlooked yet underrated social media platforms for businesses. There are over 500 million regular users on LinkedIn. From over 200 countries, it has 9 million registered business profiles

    But the quality of users is more important than the numbers. Let me share that how well users engage on this social platform. Of all the registered LinkedIn users, 44% have earned over $75,000 while 75% of users have income over $50,000.

    Five hundred company executives are on LinkedIn, and a recent survey report shows that 76% of them check and update their LinkedIn posts daily.

    So, in short, LinkedIn brings in the most leads.

    If you think that the only way to bring leads on LinkedIn is via group, then let me correct you. LinkedIn posts and articles are the best way to generate more leads.

    These articles or posts are just like a status update. Let me show you how.

    You can get a ton of Engagement, shares, views, and comments on LinkedIn posts. But how is it possible, and what’s the best way to do it?

    Let me explain techniques and a strategy in detail.

     First of all, let me share the strategy of influential LinkedIn members (already ranked).

    This strategy includes some of the best practices that these ranked LinkedIn users were applying

    I would also suggest you follow these processes to make success.

    By following these practices, you can boost your LinkedIn engagement.

    LinkedIn is more about Influence

    Before opening up the process box, let me share the philosophy behind it.

    LinkedIn is all about Influence, yes it is.

    It is said that the number one thing that people want to chase on LinkedIn is numbers.

    But that’s just a myth! The real value on LinkedIn is your Influence, not the number of followers or connections in your network.

    We all know that LinkedIn only shows a max of 500 connections in a network.

    Let’s take an example.

     If you check Bill Gates on LinkedIn, he has a huge following 32,678,265.

    Thousands of people view, like, comment, and engage with his posts.

    Your network can grow strong, If you have a first-level or personal connection with Bill Gates on LinkedIn.

    To be more influential, you must have authority and voice instead of more connections; that’s what matters.

    Now, let’s dig deeper into the article. I will explain, “How to boost your authority and voice,” not your number of connections.

    Find the actual size of your network

    Several years ago, LinkedIn showed the number of first-degree, second-degree, and third-degree connections you’d.

    Look at it here.

    To check your network size, go to your profile’s home page and then click on the “Me” in the upper right bar.

    Now, it will show an option of “view profile.” Click on it.

    From your network page, click “See Connections” on the right sidebar.

    Here, on this page, you can see all of your first-level connections.

    That number is actually the real size of your network.

    Now, to check the size of your network beyond the first-degree connections, click the “Search Connections” on the upper-right bar.

    If you type “*”  and press enter, then it will show your first-level connections again.

    Now to filter the options, you will see “Filter People.” It will show you the following options

    Click the “2nd or 3rd ” button.

    Now, it displays the size of your networking 2nd and 3rd-degree connections.

    The display might look something like this. (It can get a little bit confusing.)

    Now, let me share the meaningful process to get you more leads and Influence.

    Build the proper foundation to have Influence

    In order to get more post views, you need to have a strong LinkedIn influence.

    To build your presence, here’s a quick guide to help you.

    1. Choose your best professional profile picture.
    2. Make your profile strong and more polished by honest description.
    3. Don’t add random people until you know them. Add people to make your network strong.
    4. To reach out to your target audience, be consistent in link sharing, posts, and articles.
    5. To build a strong LinkedIn network, give it at least 15 minutes a day. Do this in just four weeks and see your results.

    Check your present Influence

    To find out the number of views on your posts, go to your profile by clicking “Me” in the top right corner.

    Then, press the “View Profile” button.

    Here you’ll see some of your recent profile views and also your past post views.

    Here you can click on each post you’ve shared and check the views.

    This information helps you to understand the response of your network on your posts.

    You can further dig out that how many specialists from your field were looking at this post. This is a really helpful insight to see your target audience.

    This information is available in each article/post summary,

    1. The affiliations or companies.
    2. Titles and location of your viewers
    3. The first, second, third-degree network of your viewers
    4. How they found your article?

    Always keep an eye on these numbers and stats because they’ll change on every post and timing you’ve shared.

    For example, if you post about digital marketing, you’ll get more views, clicks, shares, likes, and Engagement from digital marketers, but maybe not as many from pet lovers.

    After you closely monitor these numbers, you’ll learn about the interest of your network. And you’ll probably understand how to give the best of best.

    What to post on LinkedIn?

    Let us discuss “what to post on LinkedIn?”

    It is all about quality content.

    If your LinkedIn circle consists of influencers, mentors, corporate owners, mentees, professionals, HR, and managers, then value their time.

    Post something that matters, add value, depth, and quality to their life.

    You want them to see you as a person of intelligence and Influence.

    Do not share some random crap that popped into your head, and it won’t stay long.

    Tactics to generate the highest level of Engagement

    Relevant posts to your network

    To decide what you post, always check the people want to influence.

    Another most important factor is to be aware of their interests.

    Though, It varies from niche to niche. But whatever you post, it should be relevant and adds value to your network.

    Your posts should solve problems

    In addition to being relevant, your post should target the relevant issues and offer their solutions.

    Use the first person when you post

    This point is easy to overlook but important. Always write from the first person’s own experiences and stories. Use the words “I,” “me,” and “my.”

    This creates a sense of a real person talking to real people.

    Let’s take an example of Richard Branson’s posts

    It gives a sense of personal connection. Thus, his posts are more compelling, attractive, and bring more Engagement.

    Use of human images/pictures

    It’s not about posting sexy pictures but images of people relevant to the post.

    A post with a picture of a face will perform much better than posts with no image.

    Your original Posts

    If possible, write your own content.

    Now, let me guide you about “how to write an article on LinkedIn?”

    Go to your homepage and press “write article.”

    It will take you to a new page. Now all you have to do is start writing.

    By creating quality and relevant content, you are increasing your chances of LinkedIn influence.

    As I’ve already said, the best way to make an impact on your network is to publish original content.

    Bottom Line

    By mixing all these post ingredients together, you will see a boost in your content engagement.

    Another most important process to make your posts engaging is your consistency.

    Now, that’s the star ingredient to have a super-engaging post on LinkedIn.

    If you follow all the tips and processes, you’ll be rewarded with incremental engagement levels on each post.

    Remember always to list down your post intention, target audience, value, and strategy.

    In that way, you’ll build respect, gain more influencers, build trust and respect. Of course, your post engagement will be maximized.

    Let me know if you have any questions in the comment box and don’t forget to share your experience with LinkedIn posts.  

    What secret strategies you’re applying to increase your content engagement?

  • Is affiliate marketing worth it to boost your income?

    Is affiliate marketing worth it to boost your income?

    Everyone wants to generate some passive income. I think you want to!

    If you have followers and traffic, then affiliate marketing can let your dream come true.  You can make money while you sleep or go hiking. 

    What you have to do is promote somebody else’s products on your social media or website. You will earn a fixed % or commission of the sales that are generated through your marketing affiliation.

    Most of the new marketers are hoping to make easy passive income without much effort.

    Though, It seems easy and attractive. But the fact is that it’s not easy at all.

    Most affiliate programs don’t generate enough revenue for a marketer as expected.

    Data shows that fewer than 10% of affiliate marketers drive 90% of total conversions & sales.

    This means that there are a few affiliates in the industry who make profits.

    So making a living by affiliate marketing is not an ideal situation.

    Before going further, let’s see the definition of affiliate marketing.

    What is Affiliate Marketing?

    As per the definition of a digital marketing leader Pat Flynn, 

     “Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.”

    Before going ahead,  you must know the secrets of affiliate marketing: 

    1. The parties involved in the process
    2. The types of affiliate marketing channels
    3. How to get paid
    4. The tips for success

    How Does Affiliate Marketing Work?

    Affiliate marketing focuses on multiple parts, such as:

    1. The advertiser
    2. Publisher
    3. Consumer

    In simpler terms, affiliate marketing focuses on the seller and the affiliate.

    It is an idea of selling products and seeking out others to promote those products on their social media pages or website. In return, the affiliate marketer gets some percentage of profit.

    Let’s break it down with an example:

    Nike sells their products on Amazon. Amazon wants to sell more of those items. So they ask people to promote or advertise Nike’s products on their websites and help drive more sales.

    [Read How to become Amazon affiliate? With 5 best Amazon affiliate sites examples]

    In exchange for advertising Nike’s products, you get a certain commission on every sale via your links.

    Now, let’s explore the most profitable niches in affiliate marketing. If you go to Google and type “profitable affiliate niches,” you will see the following broad categories on your screen.

    Different Affiliate Marketing Channels

    Affiliates have several advertising channels to increase their target audience.

    Here are 5 important affiliate channels,

    1. Reviews or Blog Posts: Offer your services or products to bloggers to write a post or review for their followers on the website. This method helps to rank your products by investing little to no effort.
    2. Influencer or Popular Site Owners: These influencers have active and regular readers who follow these influencers and buy your products. The influencer takes commission when your product sells via their link.
    3. Paid Advertisement: This channel of affiliate promotion includes a paid sponsored ad on a search engine page or partner’s website. This is a call to action to your target audience.
    4. Email Marketing: Affiliates promote the seller’s products via newsletters, digital marketing, and email lists.
    5. Media Sites: These are large websites that specialize in marketing services. These sites use affiliate links and banner ads and affiliate links to draw traffic and sell the products.

     How to find a profitable Affiliate Niche?

    • Research

    Searching for a niche can be one of the most challenging aspects for most marketers.

    Let’s ask about a niche Google:

    A niche can be a service, product, or interest.

    For example,

    An organic face soap.

    The niche bath soap is mass-produced and found in large quantities. 

    But, organic face soap is a relatively smaller and less competitive market. 

    It isn’t easy to compete with Dove, but you can compete with smaller organic face soap companies.

    To start research, go to Quantcast and click on the explore button.

    Then, click on the top 100.

    You will see a  top 100 sites list at a given time.

    Go to 2nd and 3rd pages to check trends and niches in the companies you see.

    Next, all you need is to and head over to Quora and search for a broader category. 

    People ask and questions on any topic and get detailed answers on Quora.

    Let’s type “travel” in the search bar and see the results.

    Travel is a broader category, and you can’t compete with popular travel sites. The tip is to find a long-tail keyword or niche, such as “travel hacks.”

    • Monetization check on ClickBank

    The next step to check the monetization of “travel hacks” on ClickBank

    Click on the affiliate marketplace button and find your product.

    • Check your niche on AdWords

    The next step is double-checking of cost per click of keywords in that niche.

    Let’s go to Google AdWords’ Keyword Planner.

    Go to “search for new keywords” as shown in the picture below,

    Now, type your niche-related keywords.

    For example, let’s type “travel” and see the results.

    Click on “Get ideas” to look at average monthly searches & competition.

    The competition means the difficulty in ranking while monthly searches 

    Once you’ve found your profitable products, then start selling them.

    • Selling products on Affiliate Programs

    When you’ve found a profitable affiliate-marketing niche, sell it on your favorite affiliate programs, such as ClickBank & Amazon 

    Join for free and start selling instantly with these affiliate programs.

    Tips for success in Affiliate Marketing

    A passive income is the biggest attraction to become an affiliate marketer. You can make money online with an affiliation program while you’re watching your favorite sports or running errands. 

    Being an affiliate marketer, you act as a third party and linking the seller with the customer. Not you, but it’s the seller or the customer who takes care of the post-sale activity.

    It is a no-cost startup where you don’t need to take out a business loan. 

    Your paycheck depends upon how little or how much you’ve worked.

    If you have a strong readership and following on your website and social media pages,  find reliable affiliate programs such as Amazon or Clickbank to work with those who have products that are related to your content.

    Here are some tips for success in affiliate marketing: 

    • Find a related niche. Always choose services and products within your niche and promote them regularly. Tailor your campaign to that niche
    • Prefer Quality over quantity. Fewer quality campaigns are far better than poorly promoting a bulk of products.
    •  Try multiple sources to generate more traffic. Utilize your Google Adwords, website, and social media platforms to generate more traffic. Stay updated with new affiliate marketing techniques, and don’t be afraid to try something new.
    • Product demand Research. Always do research beforehand because low-demand products won’t sell even if your marketing effort is strong.
    • Choose Reliable Sellers. Choose your sellers wisely and only work with reliable products. Unhappy customers won’t visit your site again. 
    • Don’t become inactive. Stay active and updated with new affiliate marketing strategies and techniques and do experiments.

    Affiliate Marketing Payment Structure

    All the affiliate programs are not the same.  There are 3 basic payment structures, 

    These structures depend on the personal preferences of the affiliate and seller.

    1. Per click
    2. Per lead
    3. Per sale

    Bottom Line

    The idea of affiliate marketing is great.

    By marketing the seller’s products, affiliates can make a passive and highly lucrative income.

     As per reports in 2020, affiliate marketing was a win-win situation.

    But it doesn’t happen all of a sudden. To get to the affiliate income, you first have to be clear and active.

    You can do that by creating an effective affiliate marketing strategy to earn some additional money.

    Using your website audience, you can boost the affiliate business and fill your own pockets.

    Nowadays, affiliate marketing is a saturated market because less than 10% of affiliates drive more than 90% of the conversions.

    This means making a profit living by affiliate marketing can be a little tough.

    But, you can do this by finding some profitable niches that will boost your income.

    First, start with researching a niche topic. Then use Quora to find trending niche topics.

    On ClickBank, check if you can monetize these topics. Now research on AdWords to find keywords. 

    Lastly, start selling your products via reliable sites like ClickBank and Amazon.

    Have you started affiliate marketing yet? Let us know. 

  • SEO Content Can Rank Your Website Higher

    SEO Content Can Rank Your Website Higher

    Guess how many blog posts people publish daily? 

    Statistics research conducted in 2016 shows that over 2.13 million blog posts are published on WordPress each day. It’s 24 posts every second. That is just on WordPress. The number of posts will go higher If we count other blog posts.

    This means if you’re planning to write a post, it’s tough to stand out. But If you want to scale up your business or brand, you have to.

    On average, people spend 4-5 hours writing the articles and blogs, but they need extra 5-10 ten minutes to optimize each post or blog.

    Each month, millions of people search the term “SEO”.

    If you want to see the live stats of Google searches every second, then go to internet live stats.

    On average, people conduct more than 3 million searches on Google each day.

    Therefore, when planning to show up your brand or website on the front page of Google, here comes the “SEO” part.

    But what does SEO stands for?

    I know you’re interested in scaling up your business.

    And you’re here to know how your posts will rank. If yes, then you are in the right place.

    Here I will tell you how your website posts rank higher and make your business grow. 

    So let’s get started.

     First of all, you must know about “WHAT IS SEO”? 

    What is SEO?

     If we define SEO, it stands for search engine optimization. It is a way to design your website in such a way that your web pages rank higher. 

    SEO has become a necessary tool for all types of businesses.

    In SEO-based writing, you need to target such keywords that grab the interest of readers.

    Are you thinking about how Google decides that what page should come first when someone searches on it?

    So let me tell you, it is SEO. 

    When you search a keyword on Google, Google examines which website people visit more and whose links share mostly with social circles; the page that meets the required criteria will rank higher.

    Let’s take an example;

    If you search the “Digital Marketing” keyword on Google, then the top result will be of that blog post with proper keywords and SEO. That’s why Google ranks it.

    Google also ranks such websites, which look visually beautiful.

    For making your blog posts rank higher, I would suggest you choose the most trendy topics. For this, go to the website like Google trends and Google Ads.

    Search for the trending topics worldwide or region-specific to increase your chances of ranking.

    Let’s see how it works;

    You can even run comparisons between different keywords and see which one is searched more it helps you a lot in ranking your page.

    For instance, I compared “digital marketing vs. SEO” in the USA. 

    Results show that both searches are trending for the past five years. But, as compared to digital marketing, SEO has more search volume in the United States.

    To rank, always check your content, that if it free from spelling, punctuation, and grammar mistakes? 

    If your grammar or spelling is weak, then I recommend you go for Grammarly. It is a free website that auto-correct your mistakes 

    If your website is relevant to searched keywords, visually attractive, error-free, and grabs your reader’s attention, then you can expect the best Google results.

    There are two types of SEO, and let me explain to help you choose the right one.

    Black and white hat SEO?

    Let me introduce you to white and black hat SEO.

    As you know that SEO is used for ranking your web pages, the same is done by the Black hat and White hat SEO. 

    There are two ways to understand the SEO force: the legal and right path, and the other is illegal and wrong. 

    The same goes for White and black hat SEO. 

    In short, “White hat SEO” is the right and legal path, and “Black hat SEO” is illegal and wrong.

    In White hat SEO, we follow all rules, regulations, and guidelines of search engines. It helps to increase the value of your content. 

    Google does not take any action against your website. It shows late, but there are lifetime benefits.

    Techniques in white hat SEO

    As you know, “content is king.”

    Good content is an important factor in ranking your website. 

    Your article must be quality effective, not quantity.

    Also, readers should be able to get complete information from your website. 

    Good content not only attracts readers but also search engines.

    Your content should be so effective that different websites link to your content. 

    The greater the number of posts direct to your post, the more authority your website will carry. 

    The more authority your website carries, the more your page will rank. You can check your page rank from here. 

    And one important thing you need to remember about ranking is to use the density of keywords. 

    Your content should contain 1% to 3% of keywords. Otherwise, the content will change into a black hat SEO.

    Website speed matters a lot in white hat SEO. The more speed your website has, the more you increase your chances to rank. 

    You can analyze your website speed from Google analyzer.

    Black hat SEO

    It is the opposite of white hat SEO. People use this technique to rank their website faster, but it can’t be used for a long time as it is just like a destructive and wrong path. 

    It’s an illegal way to the searching engine. 

    Black hat users didn’t follow requirements, guidelines, rules, and regulations. Even Google may blacklist your site.

    The strategy of black hat SEO:

    It uses high word density. 

    Black hat users use repetitive keywords and fluffing them inside the content. They don’t care about the content. 

    The one and only motto of these people are to rank their website.

    How they do it?

    Text and links are written in white color with a white background so that reader cannot see them, but the spiders of search engines can. 

    It contains keyword stuffing, which means not much information but the content it means. It prefers quantity over quality.

    Black hat includes content scraping and means republish the same data much time. Google unlike scraping, and that’s why Google may block your site.

    Gray Hat SEO

    Let’s introduce you to another term which is on-page SEO or Off-page SEO

    Just like our life, SEO is also not just black & white. There is also another SEO force called “Gray hat SEO.”

    This is something in between the ‘black vs. white hat SEO debate.

    Gray hat SEO, just like its name, is a little black and a little white.

    That means it’s not pure as of white hat SEO. But it’s also not manipulative or illegal as black hat SEO.

    Now let’s explore the 2 broad categories of SEO;

    1. On-page SEO
    2. Off-page SEO

    On-page SEO:

    It is also known as on-site SEO. To rank your blog, website, or YouTube, 

    • You write quality content
    • Choose the right headline and description, 
    • Use powerful keywords

    All of these activities are known as on-page SEO. In simple words, quality work is included in on-page SEO. 

    It is tough to rank your blog, no matters how good your content is. It ultimately remains in our control, which will manage by us.


     In on-page SEO, there are step-by-step components like content, title, heading tags, keywords, URL structure, etc.

    Always try to write 100% original, non-plagiarized and informative content which sticks with the user long time.

    The title should be matched to your content.  It must be attractive for visitors. 

    A good heading engages the user with your website. Always use high searchable and low competition keywords. Long-tail keywords are an excellent option to move ahead with ranking.

    OFF page SEO:

    It is opposite to on-page SEO. 

    In off-page SEO, we do all activities after writing the content.

     Off-page SEO includes;

    • Promotion, 
    • Advertising, 
    • Sharing of links on social media etc 

    It consists of all the techniques that we use to promote our content.

    You can run ad paid promotion for ranking your blog

    Now I will discuss three such ways that attract users and stick to your site and increase your traffic.

    Three ways to use SEO that attract readers

    • Stop believing in magic
    • Give quality content
    • Make your content interesting 

    Stop believing in magic

    The first and most important thing that I think you all know and understand is not believing in magic. 

    Don’t think that whatever you are writing is going to be viral and will break the records. People thinking such things and stop doing hard work. 

    If you aim your blog posts to rank higher than search for what your audience wants to read.

    Because SEO is a game of keywords, if you can penetrate it into readers’ minds, no one can stop you from scaling up your website.

    Google will rank the page which has the relevant keyword as the user searches on GOOGLE. Just focus on your keywords.

    Let’s take a look at the search result below. 

    Don’t just stick with one post and waiting what happens or when your post will rank.

    First, write at least 25 posts in a month, but remember I use the word “at least,” so don’t just go with it, and one important thing while writing your post avoids writing the same content again and again.

    I am not telling you about reinventing every time, but I am also not telling you about stealing the same content from your website 

    For writing, you should go for Ubersuggest or buzzsumo. These websites give you the best idea for what you want to write.

    Provide quality content:

    If you intend to rank your website or post, write content that gives your readers vaule and information.

    Without high-quality content, you cannot get the advantages of SEO. Informative and engaging content on your website motivates more visitor to stay for longer

    Make your content interesting

    While writing, remember you are not writing for robots or someone who has no sense and taste. 

    Of course, you are writing for someone who has excellent knowledge. 

    Your writing must have a taste and power that force your user not to go anywhere.  When you write, you are talking to the reader, and they also interact with you.

    Your content must have the power to grab the user, and it has sound visual appealing because when content is presentable, it’s quality higher 50 times more.

    The idea you use in your content must be original and enough to give the desired result because if your content is incomplete, then the user will never come back to your website again.

    Bottom Line

    I hope this post helped you understand the utmost importance of search engine optimization.

    To build up your online presence, you must integrate information, value, and high-quality content with the right strategies of SEO.

    Just commit to getting started no matter if it takes you 6 months or 6 years to achieve your desired results.

    Before writing, do your keyword research. Then, use your keywords naturally to optimize your title tags and descriptions.

    If this article helped make your blog rank, let us know in the comment section.

  • How To Increase Your Blog Post Traffic to 105%?

    How To Increase Your Blog Post Traffic to 105%?

    Are you worried due to low traffic on your website?

    Are you worried as your website is not monetized after a lot of hard work?

    Are you looking for a miracle that makes your post one of the best?

    If your answers are yes, then you are at the right place. Here I am going to tell you five steps that give your post double traffic.

    So let’s get started

    What is a blog post?

    First of all, you must know what a blog post is. It is an article or blog that you write for your website’s readers. It may be text, photos, videos, and so on 

    When we talk about a text, it must be attractive, helping readers, and must have a catchy title.

    Your title and content should be such that they attracted the readers and compelled them to stick with your post.

    Catchy title:

    The first thing whom we interact with is a title.

    A good title makes readers crazy. Here, I will tell you how to do this.

     First of all, let me tell you that your title should be precise, unique, and short.

    It would help if you used a keyword that drives the readers’ emotions; also, I suggest you use trigger words like.

    • How?
    • What?
    • Why?

    The main thing is to use active voice means directly address your readers

     I will suggest you read a book that may help you to do this.

    This is the best book with great content; after it, you should try Ubbersuggest.com or keywordspy.com; both websites are unique and help you find the right title.

    Here I am going to attach a screenshot provided by keyword spy.

    After writing a good, catchy, attractive title, the next step is to write the headline.

    Headlines:

    Craft informative headlines as well as capture user attention.

    The headline is a line that you can see under the title of the post. Here is an example,

    You can start writing headlines by choosing such words as Reasoning, ways, statistics, Ideas, and so on.

    Here you have to tell about what you are covering in your article. It should be expressive what you’ll be going to tell you in the article.

    It is the key that will prove that you are helpful any providing essential content.

    People often search online to educate themselves or learn more about a particular concept.

    Many successful headlines use the “How to “concept with interpretation. People are not going to read your dull, dry drivel.

    The headline promises a fast way to create high-quality work. 

    Headline writing  example 

    For Facebook marketing, the  headlines should be 

    “Learn all Facebook advertising tips and magical tricks you need to know for succeeding in the world’s most popular social work.”

    Such highlight makes the readers read the article full of motivation.

    Add Subheadings OR Shorter Paragraphs 

    Subheadings are used to map your article; it will break the post into valuable sections.

    It also makes your post engaging and offering the reader a valuable and pleasurable experience; if subheadings are using precisely, it has a visual impact user can get deep into your article and imagine things.

    A good subheading help to communicate using the reader about the topic of that section is. If the reader is looking for a specific topic in your post, then the subheading helps him. It also helps to grab the interest of the readers.

    Subheads facilitate and motivate your readers and grab your reader’s interest, no doubt.

    Here I will introduce you to a website that allows you to get subtitles of your post.

    Yes, it is ThemeLab.com you can get good subheadings, that attracts reader from here. This website provides you valuable and worthy subtitles.

    Use attractive Images

    If you want to make your post shiny, you need to add attractive images to it.

    The first image your audience will see coming on your page is called a featured image; it is known as a thumbnail. It should be impressive. 

    Here, I am not telling you to spend hours making images from scratch; you can use images from stock sites or go for Canva.

    It is the best site that gives you a decent picture of your desire like magic in no time.

    Make sure to use a rectangular featured image.

    Grammar and spelling:

    The thing you must check in your post is grammar and spelling because spelling mistake makes your post ugly and grammatical errors can change the meaning of your content.

    Such a problem makes people doubt your professionalism 

    To overcome this issue, I recommend you GRAMMARLY because this is the application that saves you from embarrassment.

    Optimize SEO content:

    While writing a blog post, SEO may be tricky, but it worth a lot.

    A few years ago, people thought it is for writing SEO-based content, you need to hire someone who provides you SEO based range, but now there are so many tools that help you do it yourself.

    All in one, SEO is the best WordPress plugin; it gives you so many features.

    It’s user- friendly SEO tool, so anyone can use it and get their pages to rank.

    Remember! SEO-based content writing means a lot to increase your traffic.

     Add a Clear Call-to-Action

    Knowing that your post help here’s our last tip for writing a blog post that converts: add a clear call to action.

    You should ask your readers to leave a comment, share your blog post, follow you on social media, or purchase your product, make sure you clearly state what you’d like them to do.

    Three mistakes that blogger often make

    The mistakes I notice which the bloggers commonly make are;

    1. Not consistently writing
    2. Thinking that every blog post goes viral
    3. Not having a clear and robust niche

    Not consistently writing:

    This problem includes not keeping a regular blogging schedule; for this reason, their traffic becomes half.

    Blogging is difficult to work if you want to collect more readers, but it doesn’t mean that you stop doing hard work. 

    Your only motto should provide the best content to the readers; if you don’t give proper time to your work, you will lose.

    For more clarity, check the statistics below.

    Thinking that every of their blog post will go viral:

    The other main problem with the new bloggers is they think the article he writes would be viral, and for that, they are monitoring their website all the time, but all of them are “Watching dream with open eyes.”

    It’s thought because we all want to become famous in a night, but sure, it’s an unrealistic expectation.


    This picture elaborate perfectly that not every post goes viral, but for making the best post, I recommend you to go on Google trend it’s a website that gives you the topic that is trending on those days; it’s a great tool that helps you to get a worthy subject.

    Definitely, you don’t want to write content on a topic that the audience never wants to read, and this website will help you a lot.

    Not having a good niche

    Most commonly, blogger write has no hook.

    No hook means a boring piece of content, and it is not worth your time, and monotonous content is written only by the person who has no strong niche.

    You can’t underestimate the benefits of focus. The more tightly and clearly defined your mission for blogging is, the more likely you will develop a niche following that is equally passionate,  focused, and provides value.

    If you don’t have a good niche, you may lose your previous audience, which comes due to the content you write before.

    And don’t stick with previous highlights & topics because that topic has already been covered. Even the problem, solution, or information is too familiar.  

    No one likes to read what’s already been published many hundred times. 

    I am not saying invent something new. Just don’t share the same ten tips that everyone is sharing.

    If you don’t have a good niche, then don’t worry. Learn about it. You can learn a skill from YouTube or by taking an online course from  Udemy and Coursera offering such  FREE courses.

    Bottom Line

     In the end, to start a blog, all you need to do is choose a powerful niche, a compelling title of your blog post, and catchy headings/subheadings.

    Write blog posts often because creative work needs consistency and patience. 

    Moreover, best SEO practices along with information add readability to your writing. 

    An explicit instruction or call to action can lead to readers’ engagement and make your blog visible in search engines.

    To write worthy and valuable blog posts, use easy to understand, conversational, and informative tone. 

    Let us know how often you write blog posts on your website?