Do you want to have an SEO strategy to rank your website to the top of the search engines?

Well, You have 3 options to improve your site’s SEO: quality of your content, on-page SEO, and Off-page SEO (increase the number of backlinks).

In this article, I am going to discuss the latter.

It would be best if you always had a game plan, whether you’re guest posting or stealing backlinks.

However, if you create more content, you’re increasing your chances of receiving incoming links naturally. On the flip side, there is no guarantee that this will generate your desired results.

Nowadays, it is next to impossible to build low-quality backlinks to your website to boost your website rankings. In this way, you’ll end up causing more harm to your SEO plans.

Now’s the time to implement a link-building strategy that you can easily follow and trust.

The best approach for link-building strategy depends on your website type and your SEO strategy.

So, let’s dig deeper to learn about the link-building tools that help marketing professionals to have excellent results for their search engine rankings.

Below, you’ll find a list of 8 awesome link-building tools that can impact your website’s rankings.


Backlinks remain one of the important parts of Google’s algorithm.

So, if you do not have high-quality backlinks like your competitors have, they’re in better position to rank their sites on top of the search results.

Ahrefs is a link-building software designed for SEO and considered the world’s most extensive backlink index.

Ahrefs has a lot of features not required for the link building, such as:

  • Keyword research tool
  • Technical SEO site audits
  • Rank tracking
  • Content Explorer

Though Ahrefs has many advanced features, it’s really easy to use even for a non-technical person.

Link Intersect

This feature helps you to see which sites link to your competitor’s sites.

For example,

Here, the result shows that who’s linking to Moz and Ahrefs. You can see backlinks to all the sites.

This feature is beneficial because it shows your competitors’ backlinks, but that doesn’t necessarily mean they’ll link to your site.

But it’s obvious that if someone links to 2 of your competitors, your chances of getting a backlink from that site increases.


Ubersuggest provides you access to backlink data for your competitors, so you may understand their link profile and target the same links. Here’s a way to do it.

Enter your competitor’s domain and search.

In the left sidebar, go to SEO analyzer and click on Backlinks.

Now check the overview.

These three parts are important to check a site’s ability to rank high in the search engines:

  1. Domain score: It is an overall strength of the website. It has a score from 1 to 100.
  2. Backlinks: It shows the number of incoming backlinks from other websites
  3. Referring domains: It is the number of unique domains linking to the website

Now click on the Backlinks.

This information will give you an insight into the health of the website; you’ll use this step actually to gain more backlinks.


Linkody is one of the cheapest and user-friendly link-building tools and trackers on the market.

Top Pages

The most exciting feature is “top pages.” It helps to see the exact pages that get the most backlinks.

Linkody is worth using; if you’re starting SEO and have a limited budget, Linkody offers a 30-day free trial. That’s awesome.

Another top feature of Linkody is the email alert you’ll receive when a competitor gets a new backlink.

Linkody has divided its link building strategy into three steps,

  1. Locating and monitoring backlinks.
  2. Assessing backlinks
  3. Reviewing your competitors link building strategy

Check My Links

This is one of the most accessible backlink tools on the Google Chrome extension.

Check My Links helps you to boost the process by working as a backlink checker. If you’ve enabled this extension, you can quickly do a backlink check on a webpage.

Mostly it will show up as green, but some will appear red as well. These broken external links will provide you an opportunity to improve your own link popularity.

Broken Link Builder

If you don’t want to use Google Chrome’s backlink tools like the Check My Links, you’ve another option, Broken Link Builder.

This backlink checker tool doesn’t search for broken incoming links one page at a time. Instead, it searches the web page on your behalf within seconds.

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To get a start on this tool, there are three simple processes:

  • By using the backlink check tool, find broken links related to your subject.
  • Choose pages that have relevant content as your website’s content.
  • Approach the site owners, help them identify the broken incoming links, and offer them your content backlink.

Broken Link Builder saves your time and also helps you find opportunities for backlinks.


BuzzSumo is designed for content marketing; still, it is widely used for SEO.

Here’s how:

First, BuzzSumo helps you to produce high-value content.

Second, with BuzzSumo, you can  find influencers in your niche that already shared your competitor’s content:

Brand Mentions

Brand Mentions is the most interesting feature which lets you know whenever someone mentions your webpage in a blog post. (but didn’t link to your site)

Let’s take an example:

BuzzSumo  also helps you to find new links to your site, for example


Linkbird is an SEO tool. In comparison, there are many features in it, which help in link building strategy.

You can use Linkbird to:

  • Analyze your profile & backlink popularity
  • Conduct Keyword research for SEO
  • Track your rankings

One of the most remarkable things about this Linkbird is; its backlink tool and Search engine optimization software, where you can easily integrate backlinks with your SEO and content marketing strategy.

As they both go hand-in-hand, so, this benefit cannot be overlooked.

Some other high-level features of Linkbird include:

  • It’s the ability to identify websites for high-quality incoming links.
  • Idenifty your competitor’s backlinks, allowing you to follow and integrate those links.
  • It gives integration with an email ticket system that helps with the outreach process.

Last but certainly not least, this link-building tool has a unique feature called team member collaboration.

This feature is ideal for companies where many people are responsible for link building and marketing strategies.

In this way, when everyone is on the same page, it reduces the time wasters.

Using Link bird, content marketing, and link building come hand in hand in perfect harmony. If you look at it from an SEO perspective, this is a great deal.


When we talk about outreach and link prospecting, then Pitchbox is the perfect backlink tool.

Are you serious about your backlink strategy?

Do you want to take your brand to the next level?

Then Pitchbox is a perfect backlink tool choice.  

Let’s see how Pitchbox works.

After you sign up, then create a Project.

Now choose the campaign type which you want to run.

Following are the pre-built campaigns to choose from.

  1. Blogger Outreach 
  2. Advanced Search
  3. Product Reviews 
  4. Hot Off The Press
  5. Competitor Backlinks 
  6. Link Removal 

The best thing about Pitchbox is its rightly built workflow.

When you start a campaign, it helps you grab contact info, find high-quality prospects, and send outreach emails.

The most important from all of these areas is outreach emails.

Without spending a ton of time tweaking each one, it helps to create personalized outreach emails.

Also, another important thing is that you can have multiple people work on a single outreach email.  For instance, person A composes the email, and person B can personalize it.

Finally, it will take you to set up automated email sequences to automatically follow up with people who don’t reply to your emails.

Metrics Filters

This feature is most interesting as it allows you to filter your results by certain quality metrics.

Now you can use pre-built filters or set your own filters.

Bottom Line

SEO sounds like something very complicated. But it’s not; if you avoid spam and produce high-quality, value-adding content, it’s effortless.

There are several tools for social media marketing, conversion rate optimization, and backlinking.

In this post, I shared the top 8 awesome tools for build linking.

You may not use all of them at once, but only one is enough to give you a positive result.

If you ever used any of these link-building tools, then let me know what is that.


Nikita is an expert SEO Content Writer, with expertise in creating unique write-ups in DIGITAL MARKETING.