Do you know, you need online visibility to grow your dental practice?
To get more patients, you must have more online exposure to your services, this brings you more revenue. Lets dive in to learn how to use social media marketing for dentists to increase online visibility.
To understand better, have you ever thought about how your patients find a good dentist online?
Yes, you are right; it’s all about being referred to a good dentist. You can boost your dental business with a word-of-mouth reputation.
Can you imagine what the average revenue generated by the Dental Industry is? As per a recent survey, the average revenue in 2021 is $155.2bn.
Imagine this industry with such a massive revenue scale equipped with Social Media Marketing.
So Let’s compare word of mouth marketing with Social Media Marketing.
In today’s digital world, seeing is believing. And social media is the answer to allowing more people to see your dental practice.
Before getting into the details of marketing and how to do that, understand today, people search for things on the internet.
Which makes it even more important for you as a dentist to market your business on the internet.
Social media marketing is a powerful tool for attracting new patients, which is why so many dentists are curious about how to generate results from their efforts.
Without any further delay, let’s dig in, and I will share 5 easy Social media Marketing tips for Dentists.
The first step in utilizing social media effectively is filling your Facebook page with a few basic posts. This will build your social media presence and establish your brand as a trusted resource among your community.
This can be as simple as sharing a blog post, a video, or a photo of your office. However, don’t forget to engage with your followers on social media by posting questions and answering them. This not only helps patients and your practice grow but also builds relationships with your patients, which can lead to more referrals.
Table of Contents
Use the Facebook owned platform for marketing
Facebook and its subsidiaries are the most commonly used social media platforms with 2.89 billion average active users.
Imagine what you could do with marketing to such a huge audience. All you need is to publish your service for marketing and see the magic happening.
You need to build and use your Facebook page to let people know what services you offer and their description.
Your page will also help you market your promotions to your existing patients and also help you find new potential patients.
Your Facebook page is a landing page for your business. This means that you need to upload unique, easy-to-understand content to educate your customers viewing your service. In addition, it is advised to continuously upload content on your Facebook page to make people informed about your updates, keeping your social profiles fresh. This helps your customers understand that you make an effort to market your services.
This updated content and offering different services make your online presence prominent. Also, making you authentic by your current and potential patients growing your business many folds. Here, I have to remind you that we are talking about all Facebook subsidiaries, i.e., Facebook, Instagram, and WhatsApp.
Make Interactive Content
You have to understand that your Facebook page or Instagram post is your business outlet. And service-oriented infographics will attract people. They will be forced to get in touch to inquire about the details.
Here is an example of what you can market.
You can create customized advertisements about your services related to oral hygiene, gum cleaning, or even root canal. You can add the details of services provided in infographics proving your expertise in a certain area to attract new customers.
Using interactive advertisements is the simplest way to find new patients. And letting them scroll through your content on pages and posts, making them believe in you and your services. Using the outstanding marketing models, sleek look of Facebook pages, and Instagram posts, these platforms serve the purpose of impactful marketing.
Show user testimonials
A patient testimonial is a great way to put a human face on your business to show your patients how to take care of them. It also tells them what benefits they get when they book an appointment with you.
But here is the question, how can you utilize these testimonials in the best way?
What are the best practices to ensure a successful patient testimonial?
There is a tremendous amount of value in sharing positive patient testimonials on social media.
Testimonials helps to build trust in your practice. They can be an effective way to demonstrate how attentive you are to your patients. However, if you don’t include a link to the patient’s review, it may not be very helpful to your readers. To avoid this, be sure to link the reviews to the specific social media platforms where you share them.
Post Content Continuously
Posting on social media can be a great way to connect with patients and share information about your practice with new patients.
By sharing general information about your practice, such as hours of operation and payment plan options, you can present a professional and friendly face to new patients.
In addition, you may find that patients will share information about their own experiences with you.
If you have a patient with a specific question or concern that you may not have considered in your practice plan, this information can be very beneficial.
However, you might not realize that while many of your posts are being viewed by your patients.
Your practice’s Facebook page might also be being viewed by your competition. If your Facebook page is not “brand protected” in the terms and conditions of your Facebook page, you could have a problem.
Your Facebook page could be at risk of being used by your competitors as a way to build their brand and generate leads for their practices. This is one of the reasons we strongly encourage our customers to set up an LLC, or limited liability corporation, for their web businesses.
Make a relationship with your patient
You will find that patients are much more responsive when using online mediums than talking to them in person.
When it comes to generating new business, online places such as social platforms are great places to start.
You can create a blog, use social media, or even create videos to attract new patients. If you’re really lucky, you may even find that your patients help you spread the word about your practice!
As a dentist, you can develop a relationship with their patients using social media.
The best way is to show that you care for them and are interested in their well-being.
Make regular efforts to build a relationship with your patients. They will feel more interested in returning to their dentist.
Bottom Line
Social media marketing uses social media platforms to promote brands, products, and services to current and prospective customers.
It is a tactic used by businesses of all sizes. Since it is so accessible and inexpensive, small businesses find it to be an effective strategy for generating traffic and increasing revenue.
Marketing your dental practice on social media can be intimidating. It’s a new landscape with new rules.
But if you’re not using social media, you’re missing out on a huge opportunity.
Your patients are on social media, and they expect you to be there too.
As a dentist what should you post on social media?
Here are some dental social media post ideas for you to post on social media
- Photos of your Dental clinic with patients
- Photos of your products used by patients
- Before and after results of your service/product.
- Upload photos of your dental staff with brief introduction and tagging them in photos
- Interesting & engaging questions.
- Videos, if you have appropriate
Content on your social media page is your online business outlet. You need to learn social media marketing and use it for your benefit to get new clients and convert these potential clients into regular clients.
I hope this article serves you rightfully with all the interesting ideas to use social media marketing to your benefit. I will be looking forward to your replies and questions in the comment section if any.
Let me know if you still believe that you, being a dentist, would survive in this techy world with only word of mouth marketing.
Then, go through these 5 Social media marketing tips and convince me of your reasons for not using social media marketing to grow your business.
You have to make people say, “Waooo! This is the doctor I will see, and I am getting an appointment straight away”.
