Almost all brands have their Facebook, Instagram, and Twitter accounts in this world of social media. If they don’t, they are missing out on a huge opportunity.

3.96 billion people are social media users, which is almost 50.64 percent of the world’s population.

For a brand to sell something, it has to be present where the people can view it. People visit social media platforms often, and the brands present on social media have a greater probability of being seen by potential customers.

Businesses have generated thousands and millions of dollars in revenue by leveraging the power of social media. But many are still unsure of how to use their social media platforms for generating more sales.

Website owners focus all their attention on publishing new content and ignore a very important factor: devising channels for driving traffic to the website. If there is no proper way of directing traffic constantly to the website, all the hard work on publishing new content will be in vain.

Search engine optimization is a  good way to generate organic traffic for the website, but relying solely on search engine rankings is not a well-thought-out strategy.

Internet users surely use search engines, but they use their social media apps even more. Pushing and promoting your website’s content on social media will help in increasing awareness about your brand and website and which will result in increased website traffic.

Having thousands of social media followers and knowing how to convert them into traffic for your website is another. Learning the art of selling your content on social media is crucial for your success.

As the number of brands and businesses on social media increases, so is the competition between them. And in this highly competitive space, you’ll have to find a way to make your brand stand out from the rest; otherwise, it will get lost in the sea of brands on social media.

Social media platforms are designed in a way that keeps people glued to them. No social media platform would like it if its users started leaving its website to visit another one. Social media platforms generate revenue from brand promotions and advertisements. And if their users start accessing all these brands’ websites without the promotions, it will affect their revenue.

Convincing your social media followers to visit your website is a difficult task. Still, it is not a lost cause, and there are a couple of tips you can follow to lure your followers into visiting your website.

You’ll need to figure out different strategies for your other social media platform followers.

Kinds of social media platforms

there are a lot of social media platforms that people use, from TikTok to Snapchat; these platforms attract audiences of different age groups and genders.

Knowing what kind of audience you are targeting your content towards is very important for choosing the right social media platform for your brand.

There are almost a dozen popular social media platforms, and you won’t have to master every single one of them. Choosing which social media platform to channel your resources towards depends upon your targeted audience.

People aged between 18-34 use social media platforms the most. That doesn’t mean that older people don’t use social media at all. Many of them do, just not as much as the younger people.

Each social media platform works differently, and multiple strategies will be required to win your social media audience’s hearts.

Most popular social media platforms

  1. Facebook
  2. Instagram
  3. Twitter
  4. TikTok
  5. You Tube
  6. WeChat
  7. Whatsapp

Audience Demographics

Choosing the right social media platform

You’ll have to choose the right social media platforms for your brand depending upon the audience demographics. Facebook users are different than Instagram users, and this statement is also true for any other social media platforms you want to compare.

Every website owner has a different target audience, and they should choose their social media platforms accordingly.

Another thing to keep in is that social media users are constantly bombarded with new content, and it is just not possible for them to read or view all that content; it is also a big reason for their short attention spans. The content you post on social media must stand out from the content of other brands.

You should also take at what social media platform can provide the most website traffic to follower ratio. According to many reports, Pinterest is the platform with the highest social media follower to website user conversion rate.

Figuring out what your social media audience likes

Social media provide you with demographics personalized to your account. Take a look at these demographics to figure out the age and gender of your audience.

You should also look at the content you have posted in the past to figure out the kind of content that generates the most likes, comments, and shares, or in short, the posts that users engage with the most.

Once you figure out the kind of popular content among your audience, It is a great starting point for creating content that will grab your audience’s attention.

Engaging headlines

As we have discussed before, social media users have a very short attention span. The only way to compel them into engaging with your content is by grabbing their attention very quickly.

A good and catchy headline can grab the attention of your social media followers. According to a survey, 80 percent of social media users’ attention goes towards headlines.

Headlines are worth spending time on. Adding relevant and popular keywords to your headlines can be a good strategy.

If your headline contains the phrase” Laser Hair Removal,” your post has a high chance of grabbing the attention of users looking for a permanent hair removal solution.

Post content often

I am sure you would have heard the phrase” Out of sight, out of mind.” This should be your focus when planning content for posting on your social media platforms. If you post your content once a blue moon, your audience will start forgetting you. Posting frequently on social media is very important if you want to keep your audience engaged. 

Post quality content

When it comes to choosing between quality and quantity, always choose quality. Posting one well-written blog or article is much better than posting two or three badly written ones. Choose the frequency of posting content based on your ability to write good and valuable content.

Posting frequently doesn’t mean that you should compromise the quality of that content. Post as often as you can produce good content.

Share content more than once

You can create and share different posts for promoting the same website content; If you promote your content in only one post, the chances are that most of your followers will miss that post and will not get informed about the content you have posted on your website. To make sure that all of your social media followers know about the content you are posting on your website, mention this content in more than one post.

Please don’t post about a single blog or an article more than two or three times because it can annoy your followers.

Bottom line

Social media is a great free tool that you can use to grab the attention of your potential audience. A large social media following is only helpful if you know how to convert this following into leads. 

Identifying channels for directing traffic to your website is crucial for increasing your website traffic. Once you have identified these channels, you should figure out how to direct the audience present on these platforms to your website.

Some of the best channels for this purpose are social media platforms. Leveraging the power of social media can help you immensely in increasing traffic to your website.

What social media platforms do you use the most?

Author

Nazish Mohsin is content editor working fulltime for Convert Rank. She has expertise in content writing in areas of Search Engine Optimization and Online Advertising

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