Are you aware of the most recent content marketing statistics? Most individuals are aware that content marketing is effective. But there are occasions when you need confirmation that your approach will succeed.
Analyzing the statistics will also aid in strategy formulation. You’ll also discover which kind of content and presentation work best for various audiences.
But there was so much information out there that it’s time-consuming to do everything personally.
That is why we have compiled the most essential and trustworthy content marketing statistics from all around the web. These will assist you in demonstrating the value of content marketing to those in charge of the power of the purse.
More significantly, they will assist you in making data-driven recommendations that you understand will generate business results such as interest, knowledge, prospects, and purchases.
There is a lot of info out there. We concentrated on content marketing statistics from the previous year or two, so it’s completely up to date.
- According to a 2019 blogger study, 32% of participants regularly monitor the statistics of their blogs and articles.
- Every month, WordPress customers create around 70 million fresh blog posts as well as 77 million new comments.
- Blogging is amongst the three major kinds of media employed in content marketing strategy nowadays.
- In 2020, 89 percent of marketing professionals planned to employ blog posts as part of their content development methodology.
- WordPress is the online content management system of choice for 18% of advertisers (CMS).
- Advertising investment is anticipated to increase by 14% in 2021.
- Desktop computers account for 83% of all traffic to marketing blog posts.
- Searching is the most popular way for people to find articles in all sectors.
- Top-performing posts in the advertising business are around 5,700 words long.
- Ones with greater than 3,000 words receive 3x the traffic, 4x the shares, and 3.5x the backlinks as shorter posts.
- Listicles receive twice as many shares as other blogging posting styles.
- According to 51% of businesses, upgrading outdated content has proven to be the most effective approach.
- The large percentage of businesses (67 percent) utilize organic traffic to gauge the performance of their content.
- In comparison to other forms, 86 percent of businesses create blog material.
- 70% of advertisers worldwide spend significantly in content marketing.
- 78% of businesses have a staff of one to three content experts.
- Web traffic is one of the top two most commonly used effectiveness indicators for content marketing initiatives.
- Gross Revenue is the most commonly used metric for determining the effectiveness of content marketing initiatives.
- In 2020, 24% of advertisers want to increase their spend in content marketing.
- Marketers typically generate content for numerous target categories, with three being the most frequent.
- Almost 40% of advertisers think content marketing is a critical component of their entire advertising approach.
- The top prominent content marketing searching term is “Content Marketing Strategy.”
- 77 percent of businesses claim to possess a content marketing technique.
- 94 percent of advertisers make use of social media to distribute content.
- Video has surpassed blogging and infographics as one of the most often utilized formats in content marketing.
- Marketers’ most prevalent video genres are marketing commercials and branding character development.
- According to 87 percent of video marketing, video helps increased traffic to their website
- According to 80 percent of video advertisers, video has significantly enhanced purchases.
- By 2020, Google’s search engines will be attempting to move beyond text and include pictures, voice/podcasts, and videos.
- There seem to be about 30 million podcasting programs available as of April 2020.
- Podcasting is currently familiar to 75% of Americans aged 12 and above (roughly 212 million individuals).
- Monthly podcast consumption is presently at 37%.
- In the United States, 39 percent of men and 36 percent of women aged 12 and up listen to podcasts on a monthly basis.
- Every month, podcasts address approximately 100 million American citizens.
- 45 percent of individuals aged 12 and above in the United States have listened to audio in a car using a cell phone.
- As a result of the epidemic, 94% of B2B marketers have made some changes to their approach. Seventy percent of those polled thought the change was modest or significant.
- 70% reported modifying their targeting/messaging approach, 64% modified overall editorial calendar whereas 53% modified their content distribution/promotion methodology.
- Around 2% said they reduced the capacity of their content marketing staff due to the epidemic.
- In consideration of the coronavirus epidemic, approximately 91 percent of marketers feel video is much more essential for businesses.
- With something in mind, nearly 60% of advertisers predicted that the pandemic will have an impact on their content marketing spend in 2021. Seven out of ten of those polled predicted a rise in their spending, whereas the other three forecasted a decrease.
- Approximately 40% of advertisers believe the coronavirus epidemic has affected or is affecting their multimedia marketing strategies.
- Approximately 26% of advertisers who experienced a shortage of content effectiveness believed it was caused by pandemic-related difficulties.
- Approximately 90% of Marketing professionals thought the epidemic will have a long-term influence on their content performance. Approximately 65 percent thought it would be “moderate” or “major.”
- In 2020, the most common Google search linked to content marketing included “content marketing strategy.”
- Although over 80% of B2B marketers claim establishing a content marketing strategy, just 43% have recorded it. As one of the most successful businesses, this figure rises to 60%.
- In 2021, approximately 68 percent of marketers intend to raise their content marketing expenditure.
- Individuals announced plans to invest in the following content marketing regions in 2021: content creation (70 percent), website improvements (66 percent), activities (digital, in-person, hybrid) (48 percent), natural content allocation (46 percent), and social networking managerial constructing (46 percent) in 2020.
- In 2020, 75% of advertisers said SEO was the strongest effective content marketing technique they used that year. Following that, 61 percent of participants employed the technique of upgrading and reusing old material.
- Approximately 49 percent of Marketing professionals stated they outsource content marketing operations, but 69 percent said the most difficult element is identifying partnerships with appropriate knowledge and expertise.
- Fifty-five percent of businesses said they had 1-5 staff devoted to content marketing Around 35% of B2B marketers claimed they did not have any.
- The 3 most prevalent positions indicated by these businesses were content writer/creator (54 percent), SEO content manager (38 percent), and social media manager (30 percent ).
- In 2020, the leading five most frequent content marketing objectives are: increasing brand recognition (87%), increasing trustworthiness (81%), teaching consumers (79%), creating consumer spending (75%), and increasing loyalty with current customers/clients (75%).
- Furthermore, 79 percent of advertisers said their main content objective in 2021 will be “creating additional lead generation.”
- Approximately 51% of advertisers stated that getting excellent leads was their most difficult content marketing problem, whereas 47% claimed that obtaining more visitors was their most difficult obstacle as well as 44% said that establishing the ROI of content is one of their most difficult challenges.
- The bulk of Marketing professionals that experienced low content success (63 percent) blamed it on content production problems. 51 percent stated it was attributable to strategic problems.
- According to the poll, 83 percent of advertisers assess the performance of their content by natural traffic, 70 percent by webpage visits or engagements, 66 percent by leads, and 53 percent by exchange rate.
- In 2020, the much more relevant content channels included social media posts and articles (93 percent), email publications (77 percent), research papers and pre-recorded films (tied at 68 percent), and virtually activities seminars (linked at 68 percent).
- Marketers said that 69 percent of the content they generate is targeting the top of the funnel on average. Approximately 43% of the material they generate is for the middle of the funnel, 20% for the bottom, and 17% for retention.
- In 2020, the usage of in-person activities fell to 42% from 73% in 2019, whereas the utilization of virtual happenings courses grew to 67% from 57%, and the use of live broadcasting material nearly quadrupled to 29% from 10%.
- In 2020, the much more common content delivery methods were social networking sites (89%), email (87%), and an institution’s personal website/blog (86 percent ).
Final Words
As we look ahead to 2021 and even beyond, we believe that the observations and consumer preferences revealed in this analysis will enable you to enhance the efficacy of your content marketing strategies.
The continued impacts of the epidemic signal that this business will only get more aggressive as the year progresses, so any efforts you can take to discover areas for development, or just gain an improved awareness of your rivals’ conduct, might ultimately be advantageous.
Content marketing, namely the increased use of graphics, personalization, and interaction as material components, is changing how leads and consumers get and consume information. A competent content strategist understands this–and understands how critical it is to keep on top of market trends.
With this in consideration, you should read the complete Content Marketing 2020 statistics, which contains detailed investigation into the numerous Twitter developments and Google search questions that are influencing the business.
