Google is the world’s largest search engine, and its goods and facilities are used by over 1 billion people. We now have access to an endless amount of information at the click of a button thanks to search engines. It’s difficult to visualize life with having convenient accessibility to knowledge.

To appreciate the enormity of Google, we must first realize the scope of the web as a whole. Google is indeed an indexing and searching engine that connects us to websites and blogs depending on our individual search engines.

Investigating various Google search statistics will assist you in better understanding user behavior including web search patterns, including how to optimize your website to make the maximum of your resources. They could also be useful if you’re seeking for quick statistics regarding Google search statistics.

While Google does have a lot of space to expand, it seems to have the most web pages present on the internet.  Because of the large amount of web pages present, Google has great advertising possibilities, making it an important advertising platform for firms.

Here are several fascinating Google search statistics to consider whenever considering it in a larger context.

  1. “Electoral results,” “Coronavirus,” “Kobe Bryant,” “Coronavirus update,” and — predictably — “Coronavirus symptoms” were the highest five Google keywords in 2020.
  2. More than half of all Google searches conclude without a click.
  3. Long-tail keywords account for 92 percent of all search searches.
  4. Google has over 267 million unique U.S. visits as of October 2020.
  5. On desktop and mobile, 89 percent and 37 percent of URLs in positions 1-20 rank separately.
  1. Gmail currently has over 1.8 billion users globally.
  2. Textual and visual compression might help 25% of web pages save much more than 250KB and 10% also save over 1 MB. These modifications lower bounce rates as well as boost search rankings in Google SERPs.
  3. In 2020, Chrome held 69 percent of the web browser market share.
  4. In 2021, mobile phones accounted for 56% of all online traffic.
  5. A question appears in 14% of Google searches.
  1. 500 keywords represented 8.4 percent of total search traffic in 2020.
  2. The average number of clicks for top position on desktop is greater than the one on smartphone, at 31.5 percent vs 24 percent.
  3. Google has 4 times the number of individuals who are likely to click on a sponsored search ad (63 percent) than any other search engine — Amazon (15 percent), YouTube (9 percent), and Bing (9 percent). (6 percent).
  4. Every day, 55% of teenagers use Google voice search.
  1. Text advertisements are preferred by 55 percent of consumers who click on Google searching advertisements.
  2. Businesses gain an equivalent of $2 in income for every $1 spent on Google AdWords
  3. In Google Advertising the average click rate in all sectors is 3.17 percent in the social web and 0.46 percent in the advertising network.
  4. A keyword’s estimated price is around $0.61.
  1. The aggregate cost in AdWords is $48.96 for searching and $75.51 for promotion throughout all categories.
  2. Google sends no organic traffic to more than 90% of web pages. Approximately 5% receive 10 or fewer visits every month.
  3. A third of all Google searches include a photograph, and 13% of SERPs include a “Image Pack.”
  4. The typical keyword is two words long.
  5. In AdWords, the average rate of exchange across all sectors is 3.75 percent for searching and 1.77 percent for advertising.
  6. Google Search is available in approximately 190 distinct variations.
  1. Whenever Google first opened its facilities in September 1998, it only received around 10,000 daily search requests
  2. Nearly everyday, 3.5 billion Google searches are conducted.
  3. Every year the amount of Google searches increases by about 10%.
  4. Annually, approximately 16% and 20% of Google searches are unique—they have never been searched previously.
  5. Google accounts for 90 percent of desktop searches.
  6. Google is the starting point for 35% of product searches.
  1. 34 percent of “near me” computer and smartphone searches resulted in shop visits.
  2. A typical Google search session seems to last less than a minute.
  3. Advertising in the Relationship & Personal Services category had the greatest CTRs in sponsored Google results. Approximately 6% of their visits are converted into clicks!
  4. Organic CTRs are greater for Google search results with 3-4 words in the title than for organic results having 1-2 words in the title.
  5. Hundreds of billions of online pages have been indexed by Google. The index is around 100,000,000 GB in size.
  6. The average overall click-through rate (CTR) for Google’s is 32% for the first desktop search page.
  7. The estimated organic CTR received by the first Google mobile results page is 26.9%.
  1. Google now controls the majority of the global search engine industry which is nearly 91.75%.
  2. The 90.63% percent of web pages that receive no organically Google search activity.
  3. Approximately 50.3%  of all browser-based queries that resulted in no clicks.
  4. Around 45.25% browser-based queries that result in organic clicks.
  5. The average number of 8.5 organic mobile search results displayed by Google on page one.
  6. More than 15% of searches that Google has never seen before, out of the billions of inquiries it receives each day.
  7. The total number of devices that currently include Google Assistant is approximately 1 billion.
  1. The expected amount of searches handled by Google per year throughout the world is nearly 2 trillion.
  2. The expected monthly number of Google searches in the United States is 40 to 60 billion.
  3. Over 54% of US shoppers are particularly concerned about a localized business’s rating system.
  4. Sixty percent of all shoppers say they check Google reviews for local companies.
  5. According to Google statistics, 61 percent of local companies have a rating of 4 to 5 stars.
  6. The top three local companies on Google’s results page get an equivalent of 47 ratings.

Final Words

The above Google statistics demonstrate that Google has continued growing significantly since its beginning and shows no indications of slowing down. Many websites could aspire to reach the figures that Google maintains.

It is undeniable that Google tends to lead the search industry. However, this does not imply that other search engines should be overlooked. Search engines such as Bing, Baidu, and others continue to grow in popularity.

That is why, in order to target specialized groups advertisers must maintain other search engines in consideration. Not only that, but networks like Facebook and Amazon have sustained their growth over time.

Considering Google’s search patterns can help advertisers increase their click-through ratios and conversion rates. Search engines must tend to serve an important function in our everyday lives therefore we can fairly conclude that Google will not be going away anytime soon.