You exist on social media to drive your business’s growth. But tangible results manifest when your social media followers turn into website visitors, right? Because it’s the website where the conversion happens, and the revenue is generated.
That means, to drive real results from your social media campaign and to make sure your business grows in the online space, you have to attract social media traffic.
75% of the marketers involved in a survey claimed that social media had increased their web traffic. That means there is some solid traffic driving potential here, ready to be tapped.
But how can you leverage this potential?
We’ll tell you how.
Roll your sleeves and get ready to dive into this article, where we are sharing nine insightful tips that will help you harness social media traffic and drive it to your website.
Let’s begin, shall we?
Tips for increasing your social media traffic
Regardless of what industry you belong to, you need people to visit your website to grow online.
If you are an eCommerce store, you have to bring people to your website to view your products and add them to cart. If you are a service provider, you have to attract clients to your website to book a consultation with you or hire you.
Even if you are a blogger, you need web traffic to get your website monetized.
So, it all boils down to this: web traffic is the source of revenue for all online businesses.
Since social media has grown exponentially over the last few years, it now has more than 3.5 billion users, and these numbers continue to grow.
Do you know what this means?
Your social networks can be a great source of web traffic (read: revenue) if you manage to stir the population over at social networks and get them to flow over to your website.
Here are the top 9 tips to help you do just that:
1- Make your content more shareable
If you are creating website content with an aim to increase your web traffic, make sure to shape it in a way that it attracts social shares.
Once on social media, your web content will come across an increased target audience, which will inevitably increase web traffic.
People will only share your content if it is relevant to their interests. This is your cue to set out in search of topics that appeal to your audience.
Additionally, long-form content, which exceeds 2000 words, is seen to garner more shares than shorter content.
In fact, Neil Patel carried out research on his QuickSprout blog and found that posts under 1500 words received around 174 tweets and 59 Facebook shares. On the other hand, posts longer than 1500 words had around 293 tweets and 72 Facebook shares.
So, if you think writing long-form website content is futile, think again. But before you go churning lengthy write-ups, remember to deliver value in each paragraph of your content. An article full of fluff cannot generate many shares, no matter how long it is.
WebFX, a digital marketing agency, drove shares and views for their clients by including long-form content.
They created a lengthy, detailed web copy for the client’s website page, and in less than two months, the page had 3800 social shares and 2600 page views.
91% of people today access their social media accounts on smartphones. That means, if you want your content to be shareable and attract social traffic, you have to make sure that your website is mobile-friendly.
2- Use social proof
Social proof helps you leverage human’s innate herd mentality and brings you closer to your goals.
What herd mentality looks like:
In our case, the goal is to drive website traffic.
Giving social proof will help you convince your target audience that you are delivering something so valuable at your website that you have this many people sharing it or that many people talking about it, which will instill a sense of curiosity and lure them into checking your website.
Since more than 80% of people use social media to engage with brands, therefore, displaying social proof on your social handles will help you drive traffic from there to your website.
There are many ways you can provide social proof.
You can spark a conversation about something on your website or gather and post positive reviews on your social page. In this way, when the audience arrives on social media and engages with you, they see people already talking about you or gushing about your products and automatically associate value with your name.
Here’s how Cornerstones provides social proof on their Facebook page:
3- Don’t forget about the less popular platforms
Despite being two of the largest platforms, Facebook and Instagram are not the only ones to exist.
Go beyond the bounds of popular social networks and dig into the less-used social site. You’ll be surprised by the results
Reddit, Pinterest, and Medium are the three sites that have been proven to drive web traffic.
Pinterest has a whopping 478 million users. You should be able to estimate the platform’s traffic-driving potential from its massive user base. But if you can’t, here’s a case study to help you see just what Pinterest is capable of.
Leanne Wong.co, a digital marketing blog, gained significant traction after its founder, Leanne Wong, started marketing her website on Pinterest.
She used all Pinterest best practices, like optimizing her pins for Pinterest search engines and perform keyword research.
And as a result of her efforts, the blog’s monthly average visitors increased by 459% and exceeded the 10,000-mark.
Reddit’s potential of providing web visitors is similar to that of Pinterest.
With more than 85 million users, Reddit ranks among the top 10 most popular social sites in the US. Courtesy of its large user base, it offers an exceptional opportunity for website owners to use it to attract web traffic.
But Reddit has its own unspoken rules. And you have to play by those rules to win the Reddit game.
For one, Redditers hate marketers. So you have to be very subtle about marketing your website.
The best practice is to provide value and weave a link to your website in between. For example, you can hop on a relevant thread, answer a bunch of questions, and insert a link to your website in them.
The third platform that promises good potential in driving web traffic is Medium. And it is pretty much effortless to leverage its potential if you already have a blog.
All you have to do is create a Medium account and gain traction. Then reuse your existing blogs on this platform and link them to the original site, and bam! You have another source of web traffic.
Of course, it’s easier said than done, but once you manage to gain traction on Medium, you will be happy you went through the trouble.
Oh, and if you are worried about being penalized for duplicate content, don’t be. Google doesn’t penalize duplicate content on Medium.
4- Be smart about your social share buttons
People do things that require minimal effort. And if you want them to share your content, you have to minimize the efforts involved in doing that.
Child Mind Institute, a non-profit organization, activated floating social share buttons on their desktop and mobile websites. As a result, their social shares went up by 400%, and they saw a 2.5% growth in new visitors.
This is your sign to activate social share buttons now.
Check out how Walmart uses social share buttons and provides social proof:
Make sure your social share icons are placed strategically on your website. Use a heat map to find out the high click volume area on your web page and set the icons there.If you can, activate the share icons that go with the scroll, so users can locate them regardless of where they are on the page.
Icon visibility, even on a mobile website, is essential because a majority of the people might be visiting from their phones, and you don’t want to end up like this site that has its icons hidden at the very bottom of the mobile web:
5- Use a “Click to Tweet” link
The Click to Tweet link is a highly potent weapon that can help you tap into the 353 million Twitter users and attract them to your website.
Here’s how Content Marketing Institute uses Click to Tweet links in their blogs:
Moreover, the Click to Tweet links come with their own analytics. Therefore, these links help you gain an insight into who has tweeted your content and what traffic has come from the shared link.
Brian Dean, the founder of Backlinko, uses Click to Tweet links frequently in his blogs. In one of his write-ups, he claims that these links helped one of his blogs generate more than 6000 shares.
While you may not be Brian Dean, you can still use the Click to Tweet link, get your content shared across Twitter, and open multiple traffic channels, bringing in new web visitors.
To activate the Click to Tweet link, visit Clicktotweet.com, write down what you want to tweet, and the website will give you a link. Use this link on your website, and whenever a reader clicks on it, they will get a ready-made tweet of the quote, all set to go.
Here’s what happens when we click to tweet CMI’s post:
6- Leverage visual content
80% of marketers use visual content on their social media.
The reason? Well, social media posts with visuals get 650% more engagement than simple text posts. Additionally, people retain 65% of the information delivered to them through a combination of text and images, while they retain only 10% of basic textual information.
The engagement driving and information delivering potential make visuals a critical part of every marketer’s social campaign.
Use attractive visuals on your social media to engage your target audience. Remember, every lead was once an engaged user that decided to check out the website. Hence, if you engage comparatively more people with visuals, you will have a higher chance of increasing your website traffic.
Additionally, visuals will also help you generate more social shares. At least that’s what Buzzsumo found out in their analysis of 100 million articles.
That means using visuals attracts web traffic, both implicitly and explicitly, explicitly by increasing engagement and implicitly by triggering additional shares and retweets out of visual-based content.
There are a variety of options when it comes to creating visuals for your social media.
You can create informational graphics and share them on your social networks with a link to your website like this food blogger did.
Amanda Smyth, a blogger from Cooker and a Looker, shared tips for “a perfect pavlova” on her website and then marketed this content on her Facebook and Pinterest. This is how her posts looked like:
With the link in the caption, she surely opened two highly profitable traffic channels for her website.
7- Keep your audience engaged
Engagement has a crucial role in visibility on social media.
The latest algorithms are tuned to increase the reach of posts that have a higher engagement. And with increased reach comes increased exposure and more web traffic.
Additionally, brands that keep their audience engaged with valuable content are more likely to get a click on their promotional content than brands that only share promotional content.
Given that 1 in 3 people leave a brand for its competitors when the brand ignores them, you must be there to respond to your customers. To stress the importance of customer care, 86% of people are willing to pay more for a better customer experience. So, you have to prioritize enhancing your customer’s experience by keeping them engaged.
There are many ways through which you can engage your audience:
- Host an AMA
- Create a poll
- Go live
- Post entertaining tweets
- Respond to customer’s comments
- Ask for suggestions
- Offer customer support,
and the list can go on.
8- Promote your content
Call it meta-marketing, if you may, but you have to promote the website to reach your social media marketing goal of driving web traffic.
The first step to promotion is to share the website content yourself. And if you want to take it a step further, you can hire social influencers in your niche and ask them to share your content.
Hiring influencers is an affordable alternative to paid promotions that can get you good, if not better, reach.
Onalytica, a small company specializing in B2B influencer marketing, leveraged social influencers’ powers to increase their page views.
They reached out to influencers and brands relevant to their fields and asked them to share the word about their campaigns.
As a result, they managed to hit 20,000 page views in just one year, which is pretty impressive given that they are a small startup and have only two people in their marketing team.
9- Reshare your content
Your content is not as visible as you may like to imagine. In fact, a Facebook post only reaches 2% of its fans. That means you have to do something to ensure that the content you create with such efforts reaches the people you make it for. And for that, you have to share your content more than once.
Here’s a hypothetical example from the founder of CoSchedule, Garret Moon, which explains the benefit of resharing your content:
When you share your content more than once, you increase its exposure, and by default, its chance of garnering engagement and driving traffic.
Build a social schedule and organize your content to share it again. Just make sure to align the schedule according to the platform you use.
For example, tweets have a relatively short lifetime, so they can be reshared the next day. But Facebook posts live longer, so you may want to consider resharing them after a month or two.
Finally, understand the difference between spamming and resharing. Don’t just copy-paste the caption blatantly and go crazy with a post.
Write a unique caption each time you share a post and match your usual sharing frequency when resharing.
To sum it up
Social media has excellent traffic driving potential, but people don’t often use social media to jump on websites. Therefore, you have to put in some (read: a lot) of effort in convincing people to leave their leisure scrolling and come check out your fantastic website.
There are numerous on-site and off-site tactics you can apply to increase your social media traffic, nine of which we have discussed today.
Don’t forget to include a CTA at the end of your blog and optimize your social timing.
Include these tactics in your social media and content strategies, and let us know how they’ve worked out!