The goal of any YouTube creator, whether that be to promote a brand or to provide entertainment, is, of course, to attract a large audience.
YouTube keyword research is a way to accomplish this goal.
Did you know that every month, almost 25% of the entire world’s population visits Youtube? It’s no secret that YouTube can be an effective tool for driving visibility for your company and multiplying its reach.
Think about how frustrating it would be if you posted a terrific video but received very few views. Naturally, you would be curious as to why that’s the case. This is due to the fact that your videos aren’t showing up in relevant search results. One of the reasons for this could be improper use of keywords for your intended YouTube audience.
This article will help you understand how to perform YouTube keyword research to drive visibility for your hard-created content.
What is YouTube Keyword Research?
Keyword research entails the task of researching existing search queries that users enter into search engines like YouTube and properly incorporating them into your video’s title tags and description so that it ranks higher in the search results.
Conducting keyword research helps your videos get to more people, and your channel attract more subscribers. By including relevant keywords in your content, you will increase the likelihood that the relevant audience will come across it during a search.
To conduct effective keyword research, it is essential to first comprehend search intent. To better serve your visitors’ search intent, it is important to identify the terms they are using. Helping your users with their unique issues is a sure-fire way to establish yourself as a go-to expert in your field.
As a result, YouTube’s algorithm would give that page priority in the rankings by matching the user’s query with the content.
Solid keyword research can help you reach an audience that is interested in what you have to say.
Why Is YouTube Keyword Research Necessary?
Keyword research is a critical component of YouTube SEO and can help your video rank higher and attract more viewers.
YouTube search engine optimization (SEO) relies heavily on keyword research, which can reveal which terms and keywords are both related to your video’s subject matter and often used by YouTube users.
The title, caption, and tags of your video can all play a role in helping YouTube determine the topic and audience for your clip. Your video’s chances of being seen and rising in the search rankings can be improved in this way.
By researching keywords, you can find out more about your viewers’ search intent and also make your video more popular. The rating of your video on YouTube may be impacted by this, since it can enhance engagement and retention.
Your Guide To YouTube Keyword Research
Now that you understand the significance of YouTube keyword research, we can jump in and talk about how to do it.
Getting the appropriate keywords for your theme and demographic is essential, so here are a few of the most important measures you’ll want to take:
Decide On A Subject
Prior to filming the video, choosing a subject matter is the first step in determining the best keywords for your YouTube videos.
By carefully researching one topic, you can target the appropriate audience and determine the precise keywords the audience will use to find your clip.
Keep your subject pretty broad, but be certain it is a topic you are confident your viewers would like to hear about and that you can adequately cover in a video.
If you are optimizing a pre-filmed video, you can skip this tip.
Check The YouTube Autocomplete Function
When conducting research on YouTube keywords, the next step you should take is to check out the autocomplete function that YouTube offers.
This will frequently provide you with a good idea of what visitors are looking for and how it connects to the subject matter of your video.
If you haven’t filmed the video yet and there is already an overwhelming amount of information on the subject or if there is no obvious autocomplete result, you may want to reconsider whether or not this is a worthwhile direction to go in.
Generate Keyword Ideas
The next phase after compiling a list of topics and ideas is to develop and improve a list of keywords for optimization. Some helpful resources for keyword research include:
YouTube Analytics should be your first stop when finding good keywords and trying to decipher users’ needs from search queries.
What your current viewers are up to and what they wish to witness in future videos can be gleaned from the information provided by YouTube Analytics.
You can next build upon this foundation by conducting additional keyword research on closely related topics.
2. Google Trends
Most people who make videos on YouTube are unaware that Google Trends has a dedicated area for them when it comes to keyword research.
You can see how many people are interested in a certain issue and what kinds of questions they are asking by using this tool.
This is a useful tool for generating keyword ideas because it suggests other terms you can look up along with the ones you’re already researching.
4. Tube Buddy
Among the many helpful free resources out there, Tube Buddy Keyword Explorer stands out as a top choice. In this tool, you can enter one of your potential article topics and get information on the anticipated search volume, the level of competition, and more.
Your channel’s relevance to a search query is taken into account. However, in addition to the keywords you entered, you are given a list of similar searches that you can use to expand your initial set.
The ahrefs Keywords Explorer tool can be used to estimate the level of difficulty associated with reaching the top 10 results for a specific search phrase. To accomplish this, it determines a keyword difficulty score between 1 and 100, with 100 representing the most challenging.
You can use ahrefs’ phrase match feature for phrases with two or more words in addition to the term match feature. You may organize ideas into groups, export them, and see a “return rate” statistic that shows how often a specific user searches for a given term.
vidIQ is a commercial solution that offers information like search volume and a potential score. Moreover, it provides a glimpse of the popular videos on YouTube that are associated with the specified keywords.
The data here is on par with what you’d get on TubeBuddy in terms of accuracy and depth. However, the information can be exported to a spreadsheet or database for further analysis.
Keyword.io is a helpful premium tool for keyword research. It makes it easy to compile a list of useful YouTube tags and export them for further evaluation.
You can only get search volume statistics from the premium edition of the tool. The paid version has more bells and whistles, the free one is still a valuable tool for ideation and dissemination.
Check Your Competitors’ Videos
Investigating the channels of your rivals will reveal what approaches really work. They provide suggestions for popular search terms. Here’s a guide to mining competitor videos for the most sought-after search terms:
1. Navigate to the Videos tab on the channel of the selected rival.
2. By selecting “most popular,” you’ll get a collection of the clips with the highest views and rankings.
3. Look at the title of the video and the words used in the description to get a general idea of well-known keywords for your target audience.
4. Simply right-click the video and select “View page source” to get the raw data.
5. You will notice a detailed HTML page. To find specific terms, use the Control + F shortcut and type “keywords” into the search box. There you will be able to find a the competitor’s specific keywords.
YouTube Traffic Sources Report
The only way you can receive official Google search statistics for YouTube is in the “YouTube search” data. It is found in the “traffic sources” section of YouTube Analytics.
The keywords that are actively generating traffic to your existing videos are visible there. You can also find out more about the exposure that each individual keyword is generating.
This is an excellent method for discovering unique avenues.
Let’s assume you see that a certain phrase is bringing in a lot of traffic, but you haven’t yet made a video tailored to that term. You now have a good opportunity to make a video on that keyword and maximize your channel’s visibility.
Google Video Result Keywords
Having a high ranking in a YouTube search is good. What’s even better is having your videos appear high in search results on both Google and YouTube.
Searching for “video result keywords” will help you accomplish this.
You need to understand that not every search query will return a video result from Google. Rather, Google only displays video results for specificsearch terms.
“Video result keywords” are search terms that lead to a video. Search terms leading to videos typically revolve around categories like “sports,” “how-tos,” and “cute cats,” or any other context where a video result would make more sense.
So, before you settle on a term, Google it. If there isn’t a video associated with your search, it’s because Google has determined that your query isn’t a good candidate for a video result.
If a Google search does return videos in the search results, congratulations. You have found your video result keyword. Save it.
Continue finding and optimizing your YouTube content with video result keywords so you can find exposure beyond YouTube as well.
Keyword research is essential if you want your YouTube video to be visible to the right audience. Using the appropriate keywords can increase your video’s discoverability, which in turn can increase its number of views.
In a nutshell, you can do the following to up your YouTube keyword research game and enhance your YouTube SEO efforts:
1. Use a YouTube keyword tool to generate some topic ideas.
2. Take advantage of YouTube’s autocomplete feature when entering a search term.
3. Perform a Google search on your topic and see what comes up.
4.Google Trends can be used to discover what’s trending and what keywords are being searched for.
5. Check your competitor’s keywords to get an idea of how they are ranking in search engine result pages.
We ensure that the time and effort you are going to put into your keyword research will pay off in spades when you upload your upcoming video, which we believe will receive the right exposure.