From Finance to healthcare and beauty, the Internet has impacted all industries. As a result, reaching out to customers has never been easier for businesses. But as the number of internet users increases, so does the number of businesses looking for new clients through the Internet.

According to Forbes, internet users produce 27 quintillion bytes of data every single day.

In the sea of online businesses, it is essential to provide something valuable. Otherwise, you can get lost in there.

The number of websites present on the Internet today is between 1.6 to 1.9 billion.

It is common knowledge that the content on your website is what differentiates you from others. Therefore, it is your” Key to Success.”

Sadly, just adding content to your website will not make it stand out. Your content has to provide some value to your website visitors for them to stick around.

Long gone are the days when keyword stuffing was the holy grail for websites competing against each other. Search engines are becoming smarter every single day. Useless content that is only present on a website for better ratings works no more.

High-quality and useful content is crucial for better ranking in the search results. Unfortunately, the opposite is just as true. Low-quality content can be the sole season of your website’s bad ranking within search results.

You might have heard of the term “Thin content,” let’s explore its origin, meaning, the reason behind its existence on websites, and helpful tips on how to avoid it.

Defining Thin Content

A decade or so ago, search engines were newly learning the concept of ranking websites from most to least relevant for any search query. Search engine crawlers would crawl a website based on individual words present in their content; they indexed these websites.

These specific words or phrases became the very foundation of rankings and were known as “Keywords.” When website owners came in possession of this knowledge, they started to exploit keywords.

 Websites were being filled with junk and low-quality content, which was made up of hundreds of keywords. These keywords were combined so that the content didn’t make any sense as a whole. This content provided no value to the users, and It was only present for gaining better search engine rankings.

Search engines like Google caught up to this issue, and in February 2011, Google introduced its algorithm for search rankings. This algorithm was called Google Panda. It was supposed to lower down the ranking of websites with low quality or bad content. 

This badly written content with almost little to no value for visitors is called “thin content.”

But with time, Search engines are making their guidelines for quality content stricter and stricter.

There is no set definition for Good Content. What is good content depends upon the subject matter about which this content is written.

Search engines view content differently than human eyes. Content that may seem fine to you Can get you flagged for low-quality content by search engines. If you are struggling with increasing search engine rankings for your website. Going through the content present on your website may prove fruitful.

Good content should be a part of every brand’s overall marketing strategy. According to Neil Patel, content marketing generates three times more leads than all other channels and is 60% cheaper.

Google penalty for thin content

According to Google, thin content is low-quality pages on a website that provide little or no value. This content is not beneficial for the users and is vague, incomplete, or copied.

A google thin content penalty can not only get your website flagged, resulting in low rankings. It can also get your website removed entirely from search results.

If your website has received a Google penalty of this kind. You might want to look into your practices while creating and uploading content. 

Examples of thin Content include Pages with little to no content, pages with low-quality affiliate content, doorway pages, pages with duplicate content, pages stuffed with keywords, and pages with vague or incomplete information.

How to avoid Google penalty

With the help of its advanced algorithms, google distinguishes between high-quality and low-quality content. So if you want to avoid the Google penalty, you’ll have to produce valuable content for google users.

Google tries to provide the search result that best matches the user’s search intent. Therefore, to rank high in Google, a website’s content should be valuable enough to convince google about its usefulness for Google users.

If you are unwilling to spend some amount of time producing quality content for your website, Your website’s rankings will never get better, and you may even receive a google penalty. This is because poorly written content never makes it to the top in a Google search result.

To avoid a Google penalty, let’s dive a little deeper into the types of thin content.

Types of Thin Content

Auto-generated content on pages

Automatically created or auto-generated content is made with the help of different programs. Its basic purpose is to manipulate and exploit search rankings.

This content is not produced with the end-user in mind; its only motive is ranking improvement.

Many websites include content that is translated from another language using translation tools. Since translation tools cannot correct the sentence structure or grammar of this Content, It makes almost no sense to the users. This kind of content is a big red flag for Google, and the website gets flagged for poor quality content.

The above situation can also occur if the Content present on your website is stuffed with keywords and doesn’t make much sense.

Scraped content on pages

Scraped data refers to content stolen from other sites. Some website owners copy content from other websites, specifically, the ones with high rankings. Most of the time, this content is irrelevant and makes little sense in terms of that website.

If a website is only publishing content that’s stolen from other websites and modified slightly. Google will penalize that website sooner or later.

Websites that only embed content already present on other websites are also included in this category.

Uniqueness matters to search engines. If you are only publishing content that is already present somewhere on the web. There’s a high chance that your website will get flagged.

Low-quality affiliate content on pages

This content is directly copied from the seller’s site and is pasted on the website. Some affiliate marketers focus more on quantity than quality. It is so much easier for them to copy-paste product descriptions and reviews without making any changes simply.

This copy-paste strategy aids them in pumping out content very quickly.

Affiliate websites may also try to deceive the visitors by not disclosing the fact that they are promoting these products to earn commissions. Again, it is against Google’s policy, and you’ll get penalized for deception and unoriginal content.

Doorway pages

Doorway pages are only created with the purpose of better search engine rankings when it comes to certain keywords and phrases.

They are not created to add value for visitors.

Doorway pages are different from regular landing pages. Mostly these are multiple pages with more or less similar content. These pages contain various keywords and links, and they redirect visitors to some other page.

Websites also stuff keywords in their HTML documentation and hide this text from users with the help of CSS.

The only purpose of doorway pages is the exploitation of search engine rankings.

Google de-ranks websites with doorway pages. So it is better to avoid them.

Bottom Line

Search engines are evolving every day, and their main goal is to provide value to their users instead of exploiting them. Instead, use organic ways to generate traffic.

Using shady tactics may get you ranked well in the short run, but there is an excellent chance that your website can get entirely removed from the search results, and all your hard work can go to waste.

If you change your priority from rankings to customers. Your website will have a greater chance of doing better in the long run. Your main focus should be on creating a loyal customer base that’ll stick around with you for longer periods.

At first, creating valuable and unique content will take a lot of hard work and time. But eventually, you’ll start seeing the results of this hard work.

Keep working relentlessly, and sooner or later, all this work will prove fruitful.


Nikita is an expert SEO Content Writer, with expertise in creating unique write-ups in DIGITAL MARKETING.