A backlink is a link created when one website or post links to another. Backlinks are also known as incoming links or inbound links. Linking to other websites is essential to SEO.

The idea of linking with another is simple, ask a website for a backlink.

It’s a direct way to approach a site and build new links; often, it works. But, this isn’t a perfect strategy to ask for backlinking.

When many people send emails to a particular site for backlinks, your email will get lower chances of approval.

Data shows that the average person receives 88 emails a day.

I intend not to discourage you, but your requests will get ignored because it’s not supremacy.

Most of the time, your email request will be rejected. You won’t get a positive response.

So should we give up on this?    No way!!!

You must create a powerful backlink request that is hard to ignore.

Writing a good backlink request pitch would help you to get one. Backlinks also help you in SEO or marketing your website.

Let’s dig deeper into the process of creating a link request that will work for you and help you get a new backlink.

This process will work for all niches.

What are other site owners looking for?

Here’s the unfair truth about getting links.

Some websites that aren’t popular get links just because they can have some traffic on the site.

Many sites are looking for backlinks and have quality content. But as they don’t pitch nicely, so they don’t get backlinks.

Before giving backlinks, many people consider the website, article, and the pitch

Let’s take an example of a typical approach to pitch websites.

What site do owners want in the backlink request? Let’s see

Benefits of Backlinks

Getting backlinks is important for a perfect link-building strategy, so almost every website is looking for good backlinks.

In your backlink email request, it is a good idea to talk about the benefits another site owner will have.

This would be a win-win situation.

Here’s what most website owners want in a link:

  1. The relevancy of content
  2. High quality, well-written and detailed content
  3. Legitimate site

Let’s take a closer look at all three reasons.

Relevancy of the content

Content relevancy matters a lot when asking for a backlink. Even if you find relevant content, it’s not the rule to give a backlink to every relevant content. 

The relationship between a piece of content and the content it links to is essential.

The linked content has to amplify and support the main content.

Going ahead, make sure that…

The content is well-written & detailed

It doesn’t matter if you write 6000 words long-form articles, but they’re complete trash. But what really matters is a 1000 words well written, and well-structured short-form article.

Comprehensive content matters.

But, content with almost 3000 words is highly recommended, and it performs way better than short form and long form lengthy articles. 

There are several reasons to create longer posts.

First, the Longer content is more detailed.

Second, longer content gets more backlinks better for you. Take a look at the above-shared data.

Lon-form posts usually have higher SERP ratings.

The content is well written/produced

When we say well-written, we always think about perfect grammar with no fluffs. But, it means high-value and compelling content. It should be precise and clear.

Neil Patel’s blog is a great example.

He posts detailed and conversational content and often breaks the grammar rules.

Everyone loves Neil’s content because it brings detailed yet unique solutions to the problem. 

Legitimate site

Do not try to judge a book by its cover, but a basic WordPress theme gives a non-professional and shady impression of a site.

On the other hand, it’s not the deal to buy a theme to look legitimate. 

If you have a brand new website, all you have to do is, write persuasively to convince for backlinks.

Here’s an example of a good pitching email for a backlink request.

Why is this pitch different and attractive? Because it’s clear, precise, relevant, and talks about benefits. 

As a rule of thumb, always make your pitch as short as possible, but don’t forget to mention important information and links.

How to drive traffic via backlinks

Let me discuss the process you can follow to drive traffic to your site via backlinks;

  1. Before anything, identify and research up to 10 relevant and well-reputed sites or blogs in your niche
  2. Sign up  to their site or create your account with them
  3. Daily spend half an hour to examine their content. Read out and note down their tone. 
  4. List down all the positive and compelling blog posts and articles on their site.
  5. The most important is, comment on your meaningful responses regularly and get noticed.
  6. When you get a reply, try to start a debate about that particular blog topic. 

In the end, you’ll figure out that some sites notice and value your responses positively and others just ignored them. 

So, here’s the idea of dropping all those sites that don’t respond to your comment or questions. 

The last thing is to repeat the same process on a monthly, quarterly, or yearly basis to find those sites you want to have backlinks with. This is the perfect strategy to drive repeated traffic to your site.

Email Writing for Backlink Request

Stephen King rightly said that the moment before you start is the scariest. But once you start it, chances are to win.

Sometimes email writing for backlink requests can be intimidating.

Steps to start pitching

Subject line: Spend more time on the subject line because your subject line might determine whether to click on your email or not.

Yes, it’s as simple as that. In content marketing, headlines always draw attention; the same is the case with the subject in pitching.

About 122.3 billion spam emails are sent daily.

If you don’t want to be marked as spam, be creative and compelling in your subject. 

Here are few suggestions to make your email pitching stand out from the crowd.

  • Use questions and make bold statements.
  • Name and a short introduction.
  • Talk about the benefits of this backlinking
  • Talk about the relevancy of your content
  • Persuade that your article is missing something, and backlinking will fill that out.
  • Use your natural tone or voice.
  • Think outside of the box, add emoji or some capital letters to draw attention.

Body of your email pitching

 When it comes to writing details, here are few suggestions to grab the attention.

  • Be friendly and easy to understand
  • Mention benefits
  • Show backlinking with other legitimate sites (if you have)
  • State that your link request meets all the criteria as it’s short communicates benefits and had excellent and relevant content.
  • Here in the body, be formal
  • The catchy idea is to offer suggestions on someone’s site and politely ask them for backlinking. 

This style is so powerful because it hits your target, and the person you’re requesting will be willing to help you.

But the fact is, this exact style isn’t just suitable for everyone; you can make changes, add or remove any part if you don’t like it.

Remember, take the basic idea but use your natural tone and voice; it will help you.

Pitchbox can be so helpful if you’re still stuck at writing your pitch. It helps you create pitching email templates, not just backlink requests but for anything you need.

Bottom Line

To write a compelling, catchy, and attention-grabbing email pitching, you do not need to be a great writer.

All you have to do is state your linking request clearly. If you explain your content relevancy and benefits, you’re all set to get a backlink from any site of your own choice. 

Don’t feel disappointed if you have no English degree or haven’t attended writing courses.

Follow all the steps shared in this article, and you will start getting noticed in your email pitching. Being noticed means you’ll get a positive response to your backlink requests.

All you have to do is, write high-quality and value-adding content. At first, many of your email requests will be ignored or even rejected. But that’s not the end.

Keep sending email pitches, and one day, you’ll get the same email request from other relevant sites for linking up.

Let us know how many backlink requests you are sending weekly and what’s your strategy?


Nikita is an expert SEO Content Writer, with expertise in creating unique write-ups in DIGITAL MARKETING.