The home services industry is made up of firms whose primary aim is to perform on residential buildings, however most of these also do industrial services.  Plumbing, HVAC, carpeting, gardening, construction, transportation and storage services, and other services are included. 

With the expansion of internet and digital scheduling platforms large corporations such as Amazon and Google are entering the estimated $400 billion sector. Furthermore, Amazon Home Services offers over 700 different kinds of services!

The Home Services Marketplace was estimated at USD 281.65 billion in 2018 and is anticipated to expand at an 18.91 percent CAGR from 2019 to 2026, reaching USD 1,133.40 billion by 2026.

The development of the home service industrial sector has been facilitated by the increase in smartphone use, which has had a beneficial impact on the internet on-demand services business.  The Global Home Services Marketplace study provides a comprehensive analysis of the market.

The research provides an in-depth examination of major segments, trends, drivers, constraints, the competitive landscape, and statistics that are important in the marketplace.

  1. From 2019 to 2026, the worldwide home services market is anticipated to increase at an annual rate of 18.91 percent. Despite the fact that many providers experienced difficulties at the outset of COVID-19, the sector has now recovered.
  2. Customers looking for packers and movers, pesticide application, locksmith services, and lawn maintenance are perhaps the most inclined to utilise search engines. Over 55 percent of consumers execute a research before booking an appointment in the majority of home services professions
  3. In several home services categories, mobile searches are increasing year over year. “HVAC repair,” “mowing grass near me,” “electricians near me,” and “roof replacement providers” are among the fastest-growing search phrases.
  1. Google observed 350 times higher searches for the terms “local” and “near me” in 2019 than in 2009. Because clients demand local agents to come to their homes, these search keywords are often used to discover home services providers.
  2. When conducting a search for home services, most people do not have a specific provider in mind. This provides a chance for home services marketers to convert these indecisive searchers.
  3. Within 24 hours, 78 percent of local searches on handheld phones result in a purchase. Local mobile searchers possess high purchase intent; technology solutions marketers must optimise their methods to attract this important segment of customers.
  4. For certain home services keywords, the cost per click (CPC) on Google Ads might reach $40. To attract new consumers in this competitive marketplace, home services advertisers must spend a considerable amount of money on search advertisements.
  5. The cost per lead (CPL) for residential services sometimes exceeds $100. Advertisers are spending more for each lead as the cost of advertising for home services rises.
  6. Customers check evaluations for local companies in 86 percent of cases. This covers 95 percent of customers aged 18 to 34.
  7. Before deciding to trust a local company, consumers examine an average of ten internet evaluations. Many customers will not contact a home services company until they have thoroughly researched their ratings.
  1. 57 percent of customers will only utilise a company if it has four or more ratings on local review sites. To obtain and maintain a high star rating, home services advertisers must implement an effective review management approach.
  2. Customers who are looking for plumbing, appliance repair, or fence services are more likely to call after conducting a search. Because many home service transactions are urgent or deliberate, customers frequently choose to interact with a live person rather than fill out an online form.
  3. 40% of customers who contact from a search for home services purchase the product. That is a fantastic exchange rate! Booking an appointment, confirming availability, and enquiring about price are other frequent steps.
  4. When customers call from a research to make purchases, they spend the most on roofing, home improvement, and decking and terrace. Whenever they convert on a call initiated after searching for home services, consumers are spending anything from $84 to $4,589 on average.
  5. This year, calls will have a $1 trillion impact on US customer expenditure.  Calls are frequently the easiest approach for consumers to convert in our smartphone industry.
  6. Phone conversations generate 10-15x the income of online leads. Calls are among the most important conversions that home services advertisers can generate. You can assess your total ROI and improve correspondingly by tracking the calls generated by your home services advertisements.
  7. Callers convert at a 30% higher rate than online leads. Calls provide you with a faster return on your advertising spend.
  1. The rate of caller engagement is 28% greater than the percentage of web lead engagement. Calls generated by home services advertising campaigns are also much more beneficial in the long run since callers are much more committed than web inquiries.
  2. When compared to other kinds of interaction, 84 percent of advertisers claim that phone calls have greater conversion rates and superior order value (AOV). For home services advertisers, phone calls are frequently the most important conversions.
  3. 41 percent of companies report increasing phone exchange rates by 25 percent or more in the previous year. Customers are nonetheless calling more as a result of COVID-19, but they are also contacting with a greater willingness to buy. Because to COVID-19, the number and value of calls are growing for many firms.
  4. Incoming calls and telephone calls are important components of 85 percent of advertisers’ organisations’ digital-first strategy. Phone conversation statistics will be used by home services advertisers to better understand their consumers and guide their tactics.
  5. On weekdays, 18% of home services inquiries go unacknowledged, while 41% go unaddressed on weekends. With each of these ignored calls, home service providers frustrate customers and lose money.
  1. Eighty percent of customers believe that a company’s culture is just as essential as its services and products. Consumer journey demands have never been higher—in order to gain new consumers, home services advertisers must fulfil them. This incorporates phone calls.
  2. Sixty-five percent of customers have severed relations with a business due to a single negative customer service encounter. You will lose consumers if you do not create seamless caller interactions.
  3. Phone conversations are the most irritating customer support channel, according to 32% of respondents. Simply answering incoming phone calls isn’t enough for home services marketers—you need data on each caller so you can respond to their requirements promptly and efficiently.
  4. As a result of expanding conversation intelligence throughout the organisation, 48% of marketers have offered or anticipate to provide improved customer interactions. Depending on the content of phone calls, home services advertisers may improve ad targeting, segmentation email marketing, offer tailored website interactions, and more to do with conversational intelligence information.
  5. Expanding conversation intelligence throughout the company has helped or will enhance customer satisfaction and retention for 43 percent of marketing companies. You better fulfil the requirements of your customers and gain their commitment when you personalise their experiences depending on the content of their phone calls.
  1. Advertisers that have extended conversation intelligence throughout the organisation have experienced or anticipate to see improvements in analytical effectiveness, operational efficiency, staff productivity, including flawless interaction with current systems. Conversational intelligence enables residential service providers to gain deeper insights about their customers and make more educated judgments to increase efficiency.
  2. Eighty percent of consumers believe that a firm’s experience is just as essential as its goods and services.
  3. Sixty-five percent of customers have severed relations with a business due to a single negative customer relations interaction.

Final Words

Incorporating all the above statistics in the Home Service industry helps you to monitor calls from the marketing origin to the appointments or purchase. This will assist you in understanding how your digital advertising generates calls.

Customize the customer experiences by utilising conversation analytics. It is critical to create a seamless, customised experience that enables callers to feel appreciated and recognised in required to persuade them.

Repeat the process of optimising, analysing, and repeating. Once you start getting more calls, it’s critical to evaluate and expand your operations on a regular basis, while also addressing problems that are compromising your Profitability.

Gather the most frequently asked queries from customers and respond to them in your web content to enhance SEO and increase revenues.