60 Amazon Statistics – Users, revenue and e-commerce

With the bulk of physical stores shuttered and people isolated to their homes due to the COVID-19 epidemic, eCommerce websites boomed in 2020.

Amazon was the biggest winner. Amazon’s stock increased by more than 60% in 2020, reaching more than $3000 per share at its peak. Jeff Bezos, founder and Chief executive of Amazon, raised his total wealth by more than half, earning himself the wealthiest and most powerful person.

Amazon’s achievement was not by chance. Many people were saved by their dependable delivery, fast customer relations, and cost-effective supplies during the lockdown, and analysts believe that 2021 will be another profitable year.

Throughout this post, we’ll examine the eight most significant Amazon statistics, as well as how sellers may utilize these statistics to their advantages in 2021.

1. Amazon’s income increased by 35% during the first three quarters of 2020.
2. Surprisingly, Amazon revealed a 37 percent rise in worldwide sales in the third quarter of 2020, reaching $96.1 billion in annual revenue.
3. Furthermore, Amazon’s net earnings have been steadily increasing over the years. 2016 ($135 billion), 2017 ($177 billion), 2018 ($232 billion), and 2019 ($280.52 billion) are examples.
4. Amazon’s marketplace capitalization had hit $1.49 trillion as of July 2020.

5. Amazon’s anticipated percentage of the retailing e-commerce marketplaces in the United States was 47 percent in 2020, and it is expected to grow to 50 percent in 2021.
6. In 2021, Amazon’s worldwide retailing e-commerce earnings are anticipated to drop significantly to 15.9 percent, or $468.87 billion.
7. Amazon is expected to have 39.7 percent of the market or $302.36 billion in retailing e-commerce sales in the United States by 2021.
8. In 2019, e-commerce revenues in the United States totaled $602 billion. This year, Amazon sales accounted for 36.9 percent of all e-commerce sales in the United States.

9. Amazon scored first in retailing e-commerce sales in the United States in 2020, with 38.7 percent of the market. It is preceded by Walmart (5.3 percent) and eBay (5.3 percent) (4.7 percent ).
10. Nevertheless, whenever it relates to the total merchandising valuation (GMV) of international digital markets, Amazon ranks third, with $339 billion in revenue in 2019. Taobao took the top place with $538 billion in GMV.
11. Amazon offers a library of 12 million items and solutions in all sectors.
12. When the Amazon Marketplace is included, there are 353 million goods accessible on Amazon.
13. Electronics is the Amazon product category with its most worldwide keywords, followed by home, media, random, clothes, and cuisine.

14. In terms of specifics, electronics (44 percent) are the most commonly purchased goods on Amazon. Clothing, shoes, and jewelry (43 percent), Home & Kitchen (39 percent), beauty & personal care (36 percent), books (33 percent), cell phones & accessories (28 percent), movie & TV (25 percent), pet supplies (20 percent), sport & outdoors (17 percent), grocery & gourmet food (15 percent), automotive parts & accessories (13 percent), and baby products are also on the list (9 percent ).
15. Furthermore, Amazon has a sizable market share in a variety of sectors. Electronics (89.9 percent), home renovation (83.8 percent), food (81.8 percent), sports, fitness & outdoors (89.6 percent), domestic basics (88.8 percent), and health/medicines (88.8 percent) are among the categories (92 percent ).
16. Home and kitchen is the most popular product category for Amazon sellers, accounting for 45 percent of all goods listed on the marketplace.
17. There is little question that Amazon’s market share will continue to expand.  Nowadays, the store supplies to over 100 countries outside of the United States.
18. Amazon employs about 1.2 million people, 427,300 of whom were employed during the epidemic.

19. Amazon makes a staggering 50 cents on every eCommerce dollar invested by a US customer.
20. Amazon ranks ninth in worldwide web traffic engagement as of January 2021.
21. Amazon received 3.10 billion desktop and mobile visits during July and December of 2020.
22. Retailers noticed a steady rise in PC sessions throughout the COVID-19 epidemic. Kroger had the greatest percentage increase in PC share of engagements, at 65 percent, followed by Target (56 percent), Amazon (15 percent), and Walmart (11 percent ).

23. The United States accounts for 63.5 percent of Amazon traffic.
24. According to Amazon use data, Amazon had almost 3.1 billion mobile and desktop sessions in December 2020. This is a considerable increase above the 2.909 billion visits recorded since November 2020.
25. In terms of percent Amazon.com is visited by 48 percent of US customers at least for some time each week. On the other hand, 89 percent of US customers visit Amazon at least once each month.
26. Furthermore, 89 percent of US shoppers are more inclined to purchase a product from Amazon than from other online retailers.

27. Surprisingly, 63% of buyers commence their search for a fresh product on Amazon. On the other side, 63% checked costs on Walmart, 50% investigated new goods or companies on Google, and 50% looked for influence on Instagram.
28. Whenever it comes to reading reviews, 79 percent of Americans go to Amazon. But on the other side, 32% prefer search engines such As google, 25% trust store websites, 11% go to alternative platforms, while 7% trust social networking sites.
29. When it comes to online buying, 49 percent of Americans start with Amazon, whereas 22 percent start with Google.
30. More significantly, 82 percent of buyers check Amazon pricing before making the purchase. Others look for pricing on search results (36%), merchant websites (33%), manufacturer websites (24%), alternative marketplace (17%), or social media (5 percent).

31. When looking for a product to purchase on Amazon 45 percent of US shoppers read through little more than two google searches. Surprisingly, 26% of customers purchase the first thing that appears on the Amazon search results page.
32. 43 percent of internet users in the United States click on Amazon advertising. Google accounts for 76% of people who engage in an Amazon advertisement on the web, followed by Facebook (49%), Instagram (21%), Twitter (14%), Pinterest (12%), and Snapchat (7 percent ).
33. According to Amazon seller data, the platform is used by 9.6 million merchants (including inactive vendors). On Amazon, over 2.4 million merchants have goods for sale. However, only around 10% of regular vendors were able to produce more than $100,000 in yearly sales.

34. Every day, 6,264 vendors join the eCommerce behemoth.
35. Amazon’s most regular consumers are Prime members and members of the younger crowd.
36. A staggering 65 percent of Amazon consumers purchase items using computers. On the other side, 26% employ cell phones, 9% employ tablet devices, and 1% utilize voice commands.
37. Furthermore, 74% of shoppers go to Amazon once they are prepared to purchase a product. On the contrary, 10% of customers use search engines, 5% use brand websites, 4% use store websites, and 4% use social media (1 percent ).
38. Surprisingly, pricing (62 percent) is the most important motivator for customers to choose an Amazon Brand. Reliability (23%) comes in second, backed by review sites (12%) and delivery (1%). 

39. According to statistics, 65 percent of all Amazon consumers are Amazon Prime Members, totaling around 72.8 million Prime members.
40. According to further statistics, there would be 148.6 million Amazon Prime subscribers by the end of 2021, increasing from 142.5 users in 2020.
41. In addition, 93% of Amazon Prime customers renew their subscription after a year.
42. In 2019, an estimated 82 percent of US homes have Amazon Prime. This figure excludes families with additional Prime subscriptions.
43. Amazon Prime was subscribed to 68.7 million US homes in 2020. By 2021, the number is expected to rise to 71.7 million homes.

44. Even better, 55% of US consumers are currently Amazon Prime members, 15% are previous Prime subscribers, and 31% are not Amazon Prime members.
45. Amazon Prime members buy items online more regularly or once a week, according to 48% of them. On the one hand, 74% of people buy something online at least once every few weeks. Non Prime customers, on the other hand, buy online typically a few times a year, according to 37%.
46. In addition, the below are the most popular Prime subscription perks, according to Amazon Prime member data. Free two-day delivery (83 percent), movie and music streaming (10 percent), Prime Exclusive Whole Foods discounts (5%), free audiobooks and periodicals (1%), and other benefits (1 percent ).
47. Furthermore, Statista found that an Amazon Prime Member invests $1400 on eCommerce purchasing on average, compared to $600 for non-Prime members.
48. 34 percent of existing Prime members always buy Prime-eligible items, while 53 percent buy Prime-eligible products on a regular basis.

49. According to Amazon data, the subscription services sector generated $6.58 billion in sales in Q3 2020 alone.
50. Prime Day 2020 sales reached a new high of $3.5 billion, outpacing 2019 sales by about 60%.
51. In 2020, Amazon Prime Day sold more than $10 billion in merchandise.
52. 67 percent of consumers expected to buy something on Amazon Prime Day during the fourth quarter of 2020. Sixty-five percent of individuals intended to purchase on Cyber Monday and 59 percent planned to shop on Black Friday.
53. Amazon experienced a 700% increase in unit sales during the first day of Prime Day.
54. When compared to the previous year, product views grew by 5% on Prime Day 2020, but unique transactions jumped by 51%.
55. On Prime Day 2020, 62 percent of consumers purchased holiday presents.

56. Amazon product sales accounted for 65 percent of Prime Day sales, while marketplace goods accounted for 35 percent.
57. Electronics were the top purchased market segment on Amazon Prime Day in the United States (32%), followed by household goods (22%), health & beauty (21%), including toys and video games (21 percent ).
58. Amazon earned $53.76 billion in third-party seller service income in 2019, more than double the $42.7 billion earned in 2018.
59. Fulfillment by Amazon, or FBA, is used by about 94 percent of Amazon merchants.
60. During the third quarter of 2020, sales revenue from third-party seller offerings on Amazon increased by 53% year on year. The tendency was 31 percent in the first quarter of 2020 and 53 percent in the second quarter of 2020.

Final Words

In a summary, data indicate that Amazon’s supremacy is not going away anytime soon.  Furthermore, because the epidemic has caused many individuals to stay at home and purchase online, Amazon is undoubtedly poised to expand further in the future years.

As of now, the retail titan owns the lion’s share of the eCommerce sector. It also boasts the largest comprehensive product library (353 million items) and a massive market price of $993 billion.

Since most Amazon statistics are merely estimated, we can tell that the platform is the top option for customers. According to Amazon statistics, many buyers begin their purchase journey and pricing information on the Amazon website.

More significantly, when it comes to legitimate reviews, Amazon should always be the first option that comes to mind. Another point to consider is that, even as mobile commerce grows, many consumers still prefer to buy on regular desktop computers.

To summaries, the eCommerce industry is always evolving, and Amazon has mastered the ability to remain ahead with its distinctive inventions. Prime, Prime Day, and FBA, for instance, are prominent examples of creativity that have cemented Amazon’s position as a worldwide eCommerce behemoth.

There are several eCommerce technologies for vendors available that may assist you in selling items or services online. Meanwhile, with developments like Alexa and Amazon Prime Air, Amazon continues to be a fantastic alternative for many sellers.