When creating your Website, the About us page is one of the initial supporting pages you’ll build, no matter the sector you are in.  

The About us page can go by various labels such as “mission,” “Story,” ” About,” but these pages usually serve the same crucial purpose: to be the only go- the to- place for a company to boldly proclaim, ” This is what we do, and this is who we are.”

When visitors need to know more about you or your brand, they look for the About Us page.

Sadly, most brands treat the About Us page as an afterthought instead of a chance to develop trust, tell their fantastic story, and help them stand out from a crowd. 

This blog post will discuss the importance of the About us page, how it works and show you how to write the About Us page. Also, It will show you incredible About Us Page examples for inspiration. 

The Importance of About Us Page 

Remember, people, your Website because they are looking for a solution to a problem they are facing and see if you can offer that solution.

So, you should tactically use the About us page to tell the people you are in a manner that means something to them.

Simply put, do not think of the About Us page as a chance to say, ” let us tell you all about us.” Instead, think of it as a chance to say,” let us tell you how we can help you.

 Please do not use the About Us page to tell your whole life story. Instead, keep it short and include only the details that are helpful and interest your target audience. Below are the reasons why an About us Page is essential for your business.  

It Gives Your Target Audience A Glimpse Into things About You and Your Brand.

 An About Us page is your only opportunity to tell anyone who cares to listen;

  • What you do
  • Why you do it
  • Who you are
  • What matters to you most
  • How you do what you do

When someone comes to your Website or blog, it’s usually one of the first things they see.

Your About us Page could be the deal-breaker in making your Visitors take action. 

If you have an About Us page, it could be a deciding element in convincing someone to convert, whether it’s in the form of:

  • subscribing to your newsletter.
  • Requesting for more information or a demonstration.
  • Buying something
  • downloading a fantastic piece of content.

It can evoke emotions. 

Your brand should put into consideration emotional factors at all times. 

For example, adding an About Us page to your Website is an attempt to increase trust between your visitors and you.  

People will be willing to pay slightly more for your product or service if you can persuade them that you are an expert at what you do, that you can handle payments, shipping, and have outstanding customer service. 

Promises are everything, and people will always pay more if you keep your word. Humans are delicate creatures who crave good relationships and trust, giving them what they want on your About Us page.

It identifies the individuals behind your brand.

The About Us page should demonstrate who you are; you should include information about yourself and your team members by this.

You might include photographs of yourself or your employees happy and working. 

You could also include details about your history, such as your school and job experience. Consumers will feel more at ease doing business with you to prove that you are a professional in this field.

How About Us Page Functions

Most About Us pages are an afterthought. It’s sad to say that they are links concealed at the bottom of the page that lead to a few swiftly written paragraphs about a brand.

 An About Us page should be a goal-focused sales page that centers on highlighting the most critical selling points of your story and company to create a solid first impression on inquisitive customers.

Most shoppers traverse the About Us page to know more about your company and the incredible people behind the services or products. 

So, ensure that your About Us page addresses these concerns to help your visitors make an informed decision. 

How to Write About Us Page

The greatest About Us pages achieve their objectives by sharing a brand’s story.

 Every About Us page, just as every story, requires a protagonist.

This could be you or your founding team in some circumstances. In other cases, you can consider your company as if it were a separate character with its own story to tell.

In any case, tales are all about expressing change—starting in one place and winding up somewhere else—which is precisely what your About Us page should do when visitors browse through it.

Include your photos or those of your staff members. Because 

Including photographs on your page is an effective method of developing trust with potential buyers.

According to research, images of humans (rather than stuff) improve consumer trust. And when doing business, particularly online, trust is essential.

Using the technique below, you can create a story for your About Us page:

Set the stage- Establish the status quo or “the way things were” for you, your target consumer, or your business by introducing the characters or setting.

Describe the problem that prompted you (the protagonist) to take action.

Rise to the occasion. Describe how you set out to solve the problem (i.e., establish your firm) and the challenges you encountered along the road.

Come up with a solution. Share specifics on how your company is pursuing its mission and the accomplishments it has made.

Visualize what comes next. Draw a vision of your company’s future or express its vision and objectives.

Your About us page should be

  • simple to navigate
  • Accessible on every smart device
  • informative- though it should not give your entire story, it should provide people with a rough idea of who you are and what you do.
  • It should contain testimonials,  social proof, personal data that visitors can identify with, such as family or education.  

As users become acquainted with your brand, they should ascertain what distinguishes you from your competitors and makes you unique.

This frequently necessitates striking the right balance between captivating content and a design that has been meticulously mapped out to look the part.

 It can be challenging to convey your identity in an approachable and exciting way. 

However, if you know you are and what you want to achieve with your site, the About us page should come without much struggle.  

Nevertheless, here are About Us page examples you can borrow a leaf from if you need some inspiration.

About Us Page Examples 


Moz’s About Us page is an excellent example of the About us page as it traces the company’s history rights from its start to the present day. It clearly explains where the name came from and breaks up the text with photos into bite-sized pieces.

It has a joyous, welcoming, and informative tone, just as every about us page should be.

Your ‘About Us’  page is your chance to showcase your company’s knowledge to users and all search engines alike. In addition, it should show why the search engines should trust you. 

 If you’ve been in business for some time, be sure to mention it, as it will boost users’ confidence in you and your brand. 

2 Yellow Leaf Hammocks

Yellow Leaf Hammocks is attempting to save the globe one hammock at a time.

Their principal objective is to stop the cycle of extreme poverty in Thailand by allowing local artisans to generate a secure income.

The company’s About Us page is loaded with heartwarming stories of exceptional craftsmanship and close-knit communities. 

And in a way,  it’s just as motivating as their commitment to long-term reform.

3 Amnesty International

Amnesty International is a tremendous worldwide movement of over 7 million individuals working for a better future in which human rights are prioritized.

It’s no surprise that the pronoun we frequently appear on their page.

Their Website, which is filled with quotes, films, and testimonies, makes you feel that you can have more hope for a better future. And they have a lot of evidence to back it up.

If you read down, you can see all of their achievements on the path to improved social transformation.

After you grasp their worldwide influence, you should envision a world where human rights are at the forefront of almost every discussion.

Other About Us Examples are you can use, or inspiration is:

About Us page Templates 

Because the About Us page is about you, feel free to write in the first person. Use first-person pronouns such as I and we to create a more personal connection with your audience. 

Here’s a template for the about us page;

You can customize the About Us template below to your liking to come up with your page.

Welcome to [ your store name], your one-stop shop for all things [state the services or products you offer).

We’re committed to offering you the most outstanding [product] possible, with a focus on [three traits, including dependability, customer service, and distinctiveness.]

[ Your Store Name] was founded in [year] by [founder’s name] and has come a long way from its humble beginnings in a [starting location, i.e., home office, small town.

[ Your Store Name] was founded in [year] by [founder’s name] and has come a long way from its humble beginnings in a [starting location, i.e., home office, small town.

When [business founder] initially opened his/her doors, his/her love for [founder’s interest, i.e.: ( state the problem that made the founder act)

We currently serve consumers all over  [ mention the location or the globe)

and are delighted to be part of ( mention the type of the products you offer)

We hope you love our items as much as we enjoy making them available to you. Please do not hesitate to contact us if you have any questions or comments.

Sincerely, Name, [ your title, e.g., CEO, Founder]

Closing Thoughts

Do you see? The About Us page does not have to be the elephant in the room anymore. Right? As long as it represents your business and it’s more about how you can help solve your customer’s problems, you are good to go.

If you can make your target audience feel connected to you and your company, they’ll be more likely to purchase your services or products.


Percy is fulltime editor working for ConvertRank.com