Over 90% of dentists practice their services online with the help of a perfectly designed website.

Potential patients will search a few options to find a perfect dentist that’s credible enough to visit. When people find your brand online, you want them to look like a legit business catering to their needs.

Studies show that 75% of credibility comes from website  design.

A beautiful designed and professional looking dental website that reflects your brand image, mission, vision, services and this helps to grow dental practice by attracting and converting new patients.

But, with a poorly designed website, you look like a scam or untrustworthy.

So, if you aren’t investing your time, money and efforts into building a site for your dental services, you’re going to lose trust, credibility and leads.

That means your dental website design elements need to have an engaging and informative presentation that your potential patients and readers will enjoy interacting with.

Also, your dental website design should enlist a wide range of topics to showcase your services clearly.

Why is it needed? Because it meets the needs of your potential patients or site visitors.

Blog posts, social media links, a good user experience, and professional images are vital to the success of your marketing efforts.

Hence, you need to create a strategic website development and design process to cater your dental marketing needs without sacrificing your unique identity.

Let’s talk about the website’s content. Well! It should address patients’ questions that are easy to find and well organized.

Can you guess the most asked question related to dental hygiene in the United States?

It was, “What is a root canal?” Only this question was being searched for 32,700 times per month.

People also searched “how much do braces cost” parallel to this. This is searched about 31,700 times each month.

Can you imagine what a huge quantum of searches these two questions generated?

What if you have your own dental website with all the answers to such highly searched questions.

Do you see the need for having your website?

Before diving into the details of key components for a dental website, here is an example for you to go through.

“Alex” is a patient who is searching for a dentist. He is scrolling through Google searches, Facebook pages, Instagram suggestions, and yahoo searches.

But gets to see similar content on every website and gets more confused.

All he wants is to get treatment for his toothache; finally, he lands on your website.

With its easy-to-understand content and pictorial description of the dental problems, you start to gain his trust, and he continues to look for more details.

With the help of easy navigation, he clicks on the “Book an appointment” bar.


Now you have your new client.

Your dental website is the first impression anyone has for your dental services.

Therefore, more website traffic is equal to better local SEO results, helping you drive more patients.

Why not design a dental website where you can proudly share the premium solution with people in need?

Follow these 6 steps as lead generation boosters that can increase conversions and your site’s authority and trust.

Clear Website Navigation

So once the customer/ patient is on your website, the first thing he will notice is your website navigation. It should contain hyperlinks to independent pages with titles.

These titles are not for you, so you need to ensure that the title correctly reflects the customer’s information.

You can further divide your navigation into the following sections:

  • A clickable or click-to-call feature needs to be added in the context, making it easy for your customer to get in touch with you and inquire about your services or appointment.
  • You can add the registration section on the right side of the menu along with your official business hours.
  • The menu bar needs to be a scrollable thing. So it scrolls up and down, letting users see all the buttons and links to other pages for other navigations.
  • Last but not least, in the menu section, you can add multiple independent pages for different services you provide or information categories. Each of these pages will contain content related to your services or general information.

The following picture is an example of a simple yet elegant dental website to follow for your ease.

Website navigation for your website needs to be easy and understandable.

In addition, the content available on each page needs to be written in simple language, ensuring an easy understanding of the content for everybody. Simply to say, it should answer questions of the patients looking for dental services.

Accessible Contact Information

Adding contact details to your website may seem counterintuitive, primarily if you sell a digital product.

Doing so, however, increases consumer trust and lends credibility to your offer. Even if your customers don’t actually call, the presence of a phone number does bring them some comfort.

Let’s take an example of a lead generation site for a Los Angeles dentist.

They incorporated their phone number as part of their marketing strategy and domain name. (4getpain.com)

This lead generation page makes its phone number a large part of its dental branding

Home Page Development

Home page development is divided into multiple sections. The logo, a headline, a call to action button, and a branding picture.

  • Ensure that your logo and the Business name are indicated on the menu. This helps people to search for you easily.
  • Then comes your business headline, also known as the tag line. It’s the catchy phrase that explains the business you are doing.
  • This leads you to add a high-resolution clear picture for your brand. But, of course, it has to be matched with the idea of your business.
  • The last thing to do on your home page is to ensure the color patterns. Whatever template you are using, if your coloring isn’t soothing, it will be of no use.

Please have a look at the below-mentioned highlighted areas, which have been discussed above, to build your website accordingly.

Please have a look at the below-mentioned highlighted areas, which have been discussed above, to build your website accordingly.

Layout Strategies

The layout of your website needs to be an attractive outlet for your business. It should be simple, informative, and encouraging enough for your patients to understand about your services and ensure them that your dental services have unique USPs.

The layout will map the set of dental services you offer, unique value propositions and other information that answers the key pain points of your patients. This helps the customers to know his way around the website with the help of available information.

It is very important that information available on your website should be easy to find, read, and the call to action buttons work properly.

Whereas a bad layout lets your customer go. Out of many layouts, you should use the type of layouts which represent your business.

For example, there are many different layouts. Most popular ones are  storytelling layouts, box layouts, grids, and full-page displays. You can choose any one of these, but the best advice is to choose a layout that matches your business needs and organizes the information your patient needs to know while educating themselves about dental services.

Your services

Well, at this stage, your website is 65% ready.

And now you need to let your customers know the details of your services being offered.

This section can be designed using service-related pictures and a brief description of each service. And here is how you should be doing this.

  • Name your service, so people know what the service is called. Use a catchy picture or icon to demonstrate your service. You can add a short description to the service, this lets people know what this service entails.
  • Market your service. Give discounts, get people to refer a friend, and get a bonus or reward point. Mention the details and let your services be your marketplace as well.

The following picture is an example of listing your services and letting the customer choose from them.


Your website has to be mobile-friendly. It has been researched that 68.1% of internet searches for websites in 2020 originated from handheld devices.

These statistics help you see the importance of having a mobile-friendly website.

You need to ensure the following three things to be integrated with your mobile website.

  • Integrated google maps will help the user access your address with one click along with the direction from their current location.
  • The fonts, colors, and navigations need to be perfect and easily readable on small screens. If not, this will annoy your client, and your website design should not be the reason for your customer to leave.
  • Your website’s loading speed and refresh speed need to be super quick. With the high data speeds available nowadays, your website should not buffer. Instead, it should directly load and display your website content to your customers, especially the call to action buttons.

Bottom Line

Your website is the main source of information to the customers. So you have to ensure that it’s built attractively enough to catch everyone’s eye and informative enough to answer all questions.

This checklist will help you develop your dental website.

Being a dentist, the purpose of your website is to spread awareness while informing people about

  • Dental hygiene,
  • Dental FAQs,
  • Regular checkups and request an appointment for a detailed dental checkup.

Clarity is power, and you have to use it on your website to attract more patients and convert them into regular clients.

Do you still believe you would survive without a website in this technically advanced world?

Of course not!

So, go through this 5 part checklist and tell your reasons for not improving your dentist website as your business CV.

You have to make people say, “Waooo! That’s a great website, and let’s see the doctor”.

I hope this article serves you rightfully with all the instructions and guidelines for developing your website. I will be looking forward to your replies and questions in the comment section.


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