Why should a homeowner choose you to replace or repair their roof?
That’s the most important question to answer, if you want to build a successful roofing company. And guess what the answer lies in roofer SEO marketing.
But if you have no idea about marketing before or just starting out a new roof repair company, it can be a challenge to know where to start.
In this guide, we are sharing useful resources to build a roofer marketing plan that wins customers’ trust, generates referrals, and bloom your business.
So, what do marketing activities include for a roofing contractor?
The answer is quite simple! Digital marketing.
Today in the era of internet, you need only digital marketing rather than traditional marketing or anything else to promote the services or products of business to the potential customers.
These strategies can range from Local SEO to email marketing or, all the way to paid advertisement.
As the industry grows, competition also grows and you don’t want to loose roofing leads to your competitors. So your roofing business needs to stay competitive to bring in more roofing sales and leads.
First of all, let me explain the SEO in roofing.
Table of Contents
What is Roofing SEO?
Search engine optimization for roofers is the process of improving your online presence so that it ranks highly in SERPs. The higher you rank, the more your chances are of attracting customers to your website.
I’ll explain how to market a roofing business and why you should go for roofing SEO.
How Roofing SEO helps your business?
Around 85% of people use the Internet to find local services, so you need to focus your marketing efforts on local SEO if you want to reach out to your local community.
Right SEO strategy brings 8.5 times more leads than traditional forms of marketing.
Why You Need Marketing for Your Roofing Business?
10X your sales
About 78% of roofing professionals believe that the expansion and growth of roofing sales will continue to surge. As a result, your roofing company gains more exposure by crafting and implementing an innovative roofing marketing plan.
Grow your business by Targeting Potential Customers
Marketing helps business owners to attract more leads by building their exposure in their target market. As a result, more potential buyers will become aware of your company, resulting in more leads in your sales funnel.
Strengthens your brand
A great marketing strategy strengthens and solidifies your brand’s voice. For instance, you create a marketing plan that involves elements of social proof. That’s how your company communicates its trustworthiness and authenticity to homeowners.
Gain insight and Strategies for customers Retention
Marketing is not limited to building your database of customers’ contact information. It can also provide insight into your valuable customers. Now, that helps you improve customer retention strategies and business. For instance, if your business targets homeowners, you can get data on what’s their demand or what kind of ads they like the most.
Follow the latest industry trends
If you want to stay ahead of the competition. In that case, you always have to be informed of the latest industry demands or trends. This all can be done through roofing marketing. Learn more about what your competitors are doing differently, current roofing trends, and customers’ needs.
Your industry is extremely competitive if you’re a roofing contractor.
That’s because the other contractors want the same customers you do. Unfortunately, it can be difficult to ensure that those potential buyers choose your roofing company.
Search engine optimization or SEO is one of the most effective techniques for standing out from the competition and attracting clients.
This strategy helps your site rank higher in search results for relevant keywords, bringing the target audience to your site.
I know you are searching for professional help to learn more about SEO for your roofing company.
Well! Just keep reading.
Grow your Company with roofing SEO
SEO for roofing companies offers a proven and cost-effective channel for generating more leads and sales. However, managing a roofing SEO strategy takes expertise and time, which is why many contractors partner with an SEO agency.
Traditional SEO
Use traditional SEO methods to bring a valuable audience and leads to your site. This includes on-page, and off-page SEO, a complete technical audit, and fresh website content.
Local SEO
Reach high-value local leads, including Google My Business optimization, citation management, custom content, and more.
4 ways to get started with Roofing SEO
SEO for roof marketing provides so many benefits to your business. Still, it’s essential to recognize that it’s an ongoing process with many different pieces.
For instance, a roofing contractor’s SEO strategy involves various steps to ensure that your website appears at the top of search engine results. As a result, it helps you get more clicks and more conversions.
So, what are you waiting for? Let’s get started with roofing SEO for your company by following these steps:
Keyword research
Keyword research is a crucial and number one part of the SEO process. It helps you to identify the keywords that connect you with your target audience and have the potential to generate valuable business leads. There are many keywords to target when it comes to the roofing business.
With keyword research tools, like keywordtool.io or KeywordsFX, you should optimize your research. These tools provide helpful keyword data, from their cost-per-click (CPC) to search volume.
While it helps your SEO agency or team to determine if those keywords are worth the effort and time to target.
Here are a few examples of roofing SEO keywords:
- “Roof shingles pros cons.”
- “synthetic roofing cost”
- “roofing contractors near me”
- “roofing contractors Harrisburg”
On-page optimization
On-page optimization (SEO) refers to the content on your web pages along with each page’s source codes.
Your content is unique with targeted keywords when you have an optimized page. However, on-page optimization goes beyond your keywords and content. It also focuses on your website’s UX(user experience).
To provide the best UX to your target audience, you must have a website that supports every user browsing it on their mobile, tablet, or desktop.
You can do it with a mobile-friendly website when considering how to market a roofing company.
The next thing is to have a fast website; that’s how page speed optimization is another focus of roofing company marketers. If you don’t have a mobile-friendly site, you risk losing a huge chunk of business. As 52% of users are less likely to engage a company with a poor mobile site.
Another factor is ensuring that your site is crawler-accessible. Your site won’t appear in Google searches if it can’t be crawled. So, with fantastic on-page optimization, you have a greater opportunity to rank higher in search results.
High-Quality Content
High-quality and unique content is capable of doubling your site’s conversion rates. Moreover, it’s an integral part of a roofing SEO strategy. Quality content provides you an opportunity to share your knowledge with users, encouraging them to convert later.
If you incorporate content marketing into your SEO techniques, this can be done. First, provide potential buyers with a wide range of content that makes purchasing decisions easier. For instance, you can publish blog post FAQs that answer common questions about any type of roofing.
Another example is a blog post about the pros and cons of different kinds of roofing. However, you can also write a complete guide post that explains the costs and timelines for various roofing jobs or projects.
Building Links to your Roofing Company
Link building to your roofing site is vital in showing search engines that your site is credible and worth sharing with users. In addition, more search engines trust your content quality if you get more links from other high-authority sites.
Search engines prefer the quality of your website links to matter than the quantity.
When you write content for a roofer’s marketing strategy, link a stat or fact to other credible websites in your niche. Your users need additional information on topics you don’t cover extensively; it will help them anyways.
How to measure the success of roofing SEO strategy?
If you develop an SEO campaign for your roofing business, it’s crucial to measure the success of your strategy. You can set targets for what you want to achieve, whether it’s more sales, leads, or more email sign-ups.
To determine your roofing SEO strategy goals, choose a reputable tracking tool, such as Google Analytics.
While assessing your roofer SEO campaign, keep in mind that SEO doesn’t deliver immediate results like PPC.
You can generate more sales and leads when you know how to market a roofing business. This only happens if you use successful SEO strategies for your roofing company.
Bottom Line
If you want to compete in the roofing industry, search engine optimization (SEO) is here to stay. SEO campaigns help your roofing company appear in search results when people search for a roofing contractor in your local area.
Remember: there are two ways to do roofing SEO, wrong and right ways. It is known as Black and White Hat SEO in the industry
Black hat SEO effectively gets fast and short-term goals. Unfortunately, it does not follow the rules, and chances are to get an overnight penalty. So it is a huge risk for your business.
On the flip side, white hat SEO for your roofing company follows the rules, and it takes some time to get your desired results. However, you can attract more people in white hat SEO and lead your roofing business by building links from other authority sites. Hence it also helps you boost your social media or digital presence.
I hope this roofing SEO guide has provided all the information you need to rank your website higher in the SERPs.
As always, if you have any queries, feel free to comment below.
Focus Keyword: Roofing SEO, Roofing Marketing
