Google owns 90% of the digital market. This means that Google is not only popular in the USA, but it has a major influence on digital markets from other countries as well. Here are some more facts for you.
Being the rising technological star from third-world countries, India is a major contributor to Google searches, with 95.45% searches. But, like always, China is giving Google a very tough time and contributes with only 5%of Google searches.
As stated by Joseph Johnson on May 10, 2021, in his article, Google: search engine market share in selected countries 2021, “All roads lead to Rome, or if you are browsing the internet, all roads lead to Google.”
Google is the most visited, used, and viewed web property that generates revenue through advertising on its sites. Therefore, it already has a very vast audience. Google properties have 3 main earning streams:
- Its own platform i.e. google.com
- Partners who use google.com as a default setting inside their web product
- YouTube. In 2018 it earned $9.13 Billion.
Having said this, I have to tell you that you are only successful when your money works for you, not the other way around. To do so, I will guide you through a way that helps you earn with the help of Google.
In other words, I am going to teach you how to make Google work for you. Not only will Google help you manage your money, but it will ensure gradual growth if you manage your website in a certain manner.
So without any further delay, let’s dig into this Gold mine. But before we start, you have to understand nothing is free and nothing is easy. This is exactly why not everyone is successful in getting a hold of this Gold Mine. Therefore, you have to learn and equip yourself with many things.
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Understand the Gold Mine
By now, you already know that website is a source of revenue. And you can earn revenue in a lot of ways. These options include lending the page space to third-party marketers. Or maybe have amazon ads on your webpage.
But there is another option. And it includes letting Google be your partner and earn revenue for you. All you need to have is organic traffic on your website.
It is called Google AdSense, the Google Gold Mine.
It is an advertising program that Google launched in 2003. Since its launch, it is the most successful advertising program running and earning revenue. It helps site owners to earn through the organic traffic on their website.
It is said that Google pays over $10 billion to its publishers.
How does Google AdSense work?
Like I said earlier, it is a gold mine. And this makes it look glamourous and easy to work with but needs a lot of hard work and very detailed knowledge.
To start the process and be a part of digital revenue-earning marketing, you will have to follow the following 5 steps:
- Ensure your website is compatible with AdSense
- Create your AdSense account
- Login to your AdSense account
- Add the AdSense code
- Wait for 1-2 weeks for final review & approval
Once your account is approved, Google will share a small piece of code. Then, you need to input that code into all the pages of your website. And that’s all.
Looking to the code, Google will push targeted ads on your website pages in a manner of relevance to the content of your website.
These ads can also be based on your users’ previous search actions, identified by Google based on its proprietary algorithms.
As soon as your users see and click those ads, you will be paid for each click. Why? Because Google AdSense works on a cost-per-click and revenue-sharing revenue model.
This means that to earn more, you have to optimize your website in ways where users organically click the ads. The more they click, the more you earn.
I know what you are thinking. You think it’s easy to generate clicks, and you can somehow fool Google. No, you can’t. It’s unethical to cheat and very difficult to cheat Google’s AI system.
This AI system checks the number of clicks and the way the count is increasing. Then, it cross-references it with your organic traffic, and if anything is fishy, Google bans you for good and suspends your account.
Google generated $24.1 billion in Q3 of 2018, which is 87% of Google’s total revenue. So if Google is earning this much, then, believe me, you can be a part of this revenue as well.
Be authentic and follow the rules. For what, you ask. Let me show you the share you can get if you don’t cheat.
Why use Google AdSense
Wrong question, but since you have asked, please allow me to share some of the most common advantages of using Google AdSense:
- To start with, it lets you earn even when you are sleeping.
- Due to the changing dynamics of the digital world, people are switching from traditional advertising to digital marketing.
- More than 38 million websites are using it.
- You don’t have to worry about your revenue, as Google gives you the guarantee of transparent business. To ensure transparency, the whole process can be tracked using your Analytics account.
- The vast variety of ads and ad formats. It’s you who gets to choose different ads and ads types to see which types bring in the most revenue.
How to display ads
Depending on what you want your website users to view, you can choose the advertisement display grid. For example, you can flood your user with ads or make it look presentable and still use ads.
It has to be a win-win situation for both you and your viewer. So choose the grid and work it through.
I know you are waiting for me to talk revenues. For example, Google lets its publishers keep68% of the revenue generated from every click on the ad published on their websites, whereas Google keeps only32%.
Or Google shares a revenue of51%with you every time AdSense is used and keeps the remaining share for searches.
Your earnings depend on what ads you are running and if these ads are competitive or not. For example, if you run an ad targeting a specific type of high-profile product, your ads will generate more revenue.
You can use the following two methods to check your earnings and profit margins:
- CPC Map tool: It helps you understand the cost per click per ad type
CPC per keyword: Keyword magic tool is powered by the largest keyword database (over 14.6 billion keywords as of August 2019).
In addition to all the cost per click and keyword analysis, you need to understand that the major share of your earnings will depend on the organic traffic to your website.
If no one comes to your website and visits it, the ad will not make any sense. Irrespective of the ad type, you have to choose if there is no traffic on your website; you will not earn. Because it’s a click-based revenue share stream.
I am sure you already know that only interested people will click on the ads you put on your website. So this means that you need to understand your audience. If you are putting wrong ads, you are not going to earn anything.
To sum it all up, like everyone else, you can make money using Google AdSense. But you have to learn and grow with time. You have to correct your mistakes and let go of the dream to be rich over nightly.
For a high revenue reward, you have to follow the guidelines; otherwise, it will be a failure. The Gold Mine is for everyone but
In financial terms, your users will bring less than $1 per click. This is simple math. You can’t cheat Google. But you know how to calculate the amount of traffic you need or what type of traffic you need to have your share from the Gold Mine i.e. Google AdSense.
There are around38,386,786 live websites using Google AdSense.For you to earn revenue using AdSense, you need to have large volumes of organic traffic. If these many websites are successfully using Google AdSense, then why should you not?
Google owns the digital market. So let Google work for you with ads using Google AdSense.
Google AdSense, Digital Market, Cost per click, Ads revenue, Digital Revenue Stream, AdSense the Gold Mine.