In the recent surveys conducted to analyze the marketing Influence, it was reported that Influencers are making a lot of money. Influencer-based marketing is booming and to find influencers for your product or service, needs a strategy.
Lets start with understanding why influencers are important to promote your services or product.
In Jan 2021, 67.9% of U.S. marketers in companies larger than 100 employees were expected to use influencers for marketing purposes.
In 2019, the influencer marketing niche was valued at $6.5 billion, whereas in 2021, it is valued at $13.8 billion in just three years (including the troubled times of pendemic).
With the changing working dynamics, almost every business being shifted to the virtual world, marketing needs to be changed.
This is where influencers come in and play their role. In today’s article, we will be looking into who an influencer is? Why is an influencer required? And what should be done to find an influencer related to your business domain?
The selection of an influencer looks like a simple task rather. But let me share with you the knowledge which will help you to avoid any unforeseen incident.
This article is not for you if you are not interested in hiring an influencer to promote your product or business.
This article is being written with the sole intention of letting people know why they need to have an influencer.
So without any further delay, let’s begin.
Table of Contents
Define Influencer
An influencer is someone who has the power to convince others to do something. So, yes, that’s it. But how can an influencer market your product, you ask?
Let’s dig in a little deeper and see what an influencer can do? In easy words, an influencer is someone famous who is followed by a large crowd and is famous in his field of expertise.
You think that’s it. No, your surprise shocks me. As far as the definition of the term is concerned, yes, that’s all about it. About there is a lot more than you can think of about Influencers.
When was the last time you saw an organization investing in promotional posts on social media? With this question, I will move on to share with you what an Influencer can do.
Who is an Influencer?
Influencers come with followers. Millions of them. Their voice matters. When they promote something or talks about a certain product, it is guaranteed 100% that the sales of that product will increase exceptionally.
This is why people hire influencers to promote their businesses and products. For example, a product discussed by the Influencer across his multiple accounts on different social media apps, the product gets famous within no time.
And like an advertisement, everyone is looking to own the product which the Influencer has been talking about. So influencer marketing is all about digital marketing schemes.
Being an entrepreneur needs to understand the importance of having an influencer working for you rather than following all the old-school marketing strategies.
And now, here are the six tips you need to follow to hire an influencer to work for you and market your product.
But before you get into deciding on hiring an influencer, you need to know what you will be getting in return. So it’s only wise to have a lookout for your investment.
How does Influencer Marketing help growing businesses?
Influencers use influencer marketing to help to grow your business by letting people be aware of your business.
Influencers let people know what your business is about and what services you provide or products your business sells.
Here is a list of things that Influencers do to help grow your business:
- They build your business knowledge to everyone with increased awareness
- They have a lot of followers who listen to them or follow them. Once a product or service, or business is recommended or marketed by them, you get to have your ideal audience
- They create hashtag strategies for your business which increases the number of followers you have on a social media platform
- Influencers have a convincing power to make people believe in you
- The more influencers talk about you, the more likes and shares you get across social media platforms.
- Influencers help your business generate leads and control the sales drive.
This marketing strategy is called “Influencer Marketing.” And the points mentioned above are just an example of how influencers and Influencer Marketing can help you grow your business.
Let’s find you an Influencer
Now you are all set to find an influencer for your business niche. Let’s look at things and see what you should know about finding, selecting, and hiring influencers for your business.
Find Influencers related to your business niche
Hunting for a perfect influencer is an overwhelming task. So while you are looking for influencers, you should start by looking at celebrities first.
If you are planning to target a specific industry, you should be looking at the most talked-about people in that industry.
As these people influence a certain industry, they can help you promote your product on a larger scale than you possibly could imagine.
But these people take high charges to promote your product. So you need to know how much you are willing to invest in an influencer.
Define a financial limit
Influencers are not cheap, and you have a business that needs to grow. So you have to draw a line and know how much you are willing to give an influencer.
With this heavy investment, you need to know the formula the Influencer will use to charge you. You need to know all the possibilities with which you can use an influencer and the charges.
The formula is simple, influencers with more than a million active followers will come at a higher cost than an influencer with a thousand active followers.
The Influencer with thousands of active followers will charge $2 per tweet, and the Influencer with a million subscribers will charge you $60 a tweet.
High risk, high reward. The wrong selection of an influencer with a million active followers will lead to huge investment and zero rewards.
So be wise and know your limits.
Look for influencers available for hire in that financial limit
Look around on social media platforms and see which Influencer is working on what project. Look around for influencers who are available for hire.
Use the following tips to locate your influencers:
- Search for people discussing and writing about products similar to your niche
- Search for people who are discussing and making comparative videos of products in your niche
- Search for famous authors who are writing about your niche.
Match their audience with your business niche. And check if they come within your financial limit. Then, shortlist a few of them.
Check their social media presence
Register to Influenex and look around for influencers on multiple social media platforms. Influences is a web-based quick search website, which lets you find influencers vastly active on YouTube.
Create your account or request a demo account to see how things go for you. Once you are in, you can choose influencers based on the discovery mode, insights, outreach program, recommendations, and performance.
You will get a portal with Influencer details, as shown in the following figure. These figures and real-time and collected on run time. This makes Influenex sufficient enough for you to choose your Influencer on YouTube.
Select the best Influencer
Based on these stats, figures, and comments, you can easily decide which Influencer you want to go with (obviously within your financial limits)
Contact the Influencer
Once you have calculated the ROI and seen the impact of the Influencer on social media with his active followers and your business niche, now you should contact the Influencer.
Usually, you have to convince influencers by pitching them what they will get out of this deal with you. It should be something more than just money.
You need to present them with money and free products or product launch tickets or something which makes them say YES to you.
Remember, here you need them, so a little sacrifice (other than the payment you have to pay them) will not bring any harm, and your Influencer will be onboarded.
Marketing agencies
Or you can avoid all the hassle and hire a marketing company to find an influencer for you that fits your business.
For you, it’s easy to log on to the freelancing platforms and search the word Influencer. Here is what you will get:
Click the influencer profile to see what they have to offer.
If you hire this Influencer marketer, you have to pay him $100 per hour, and he specializes in finding your Influencer in the TikTok app specifically.
Bottom Line
Being a new business owner, it should be your number one priority to hire an influencer for your niche. Make him your brand ambassador and let him do all the marketing for you.
But to hire an influencer, you should know their social media following. If they come with a huge active base of customers, then they will be expensive. But, on the other hand, if they have a low fan following, you can negotiate your deal with them.
Before onboarding them for your marketing campaign, you should be fully aware of the audience they have. If their audience doesn’t relate to your business niche, no matter what the Influencer does, you will not be getting the expected results.
Negotiate your financial terms and share free products with the influencers. This will be the kick start to your marketing campaign. Then, feeling like it’s too much work, hire an agency!
