With advanced technologies like AI (artificial intelligence, Chabot’s, and virtual services, emails don’t look appealing nowadays. But the truth is that Email marketing is one of the most powerful and best strategies to grow your business.
According to research, 269 billion emails were received and sent each day during 2018, while in 2020, approximately 306 billion emails were received and sent every day worldwide.
This study shows that about 80% of businesses depend on email marketing to retain their old customers and find new ones.
The most effective marketing medium is Email marketing which is still ranked compared to affiliate marketing, PPC, SEO, and social media.
Now, a question arises as that why old technology like emails are still an effective marketing medium?
Professional businesses prefer emails to social platforms to reach out to their customers and marketing. So if you’re not using email marketing to do that, you may be missing out on a powerful opportunity to generate leads.
The above data shows that email users are increasing every year. That’s why planning successful email marketing campaigns are more effective now than ever.
Now, let’s explore the right way of approaching your target audience via emails.
Collecting emails
Email marketing has many steps, but the most important one is to collect a list of your customers who want to receive information about your website.
By implementing a subscribe box on your website or collecting emails throughout the sales process, this could be achieved.
To collect the emails, you can also offer incentives to your audiences, such as product updates, newsletters, or free giveaways.
For example, SEJ offers the following options when subscribing via emails. It helps them to target the right audience and also allows people to find the relevant information.
After you have made a list of people to send emails to, you need to create a powerful, compelling strategy for sharing information.
An effective strategy for Email Marketing
Whether you want to share general info, a discount coupon, or new products on your website, an effective email marketing strategy is important to avoid sending the repeated information to your audience.
Remember you’re a guest in your targeted audience’s inbox, and they are already loaded with pitches, interruptions, and advertisements around.
That’s why it’s important to remember that you’re getting into someone’s inbox, so use good manners and respect.
When copywriting an email to send to your subscribers, always make sure to include a CTA (call to action) within the text. If anyone from your subscribers are based in the EU, make sure to comply with GDPR rules. Also, follow email marketing laws and regulations.
By including a call to action(CTA), you will get more subscribers.
You can also offer a checklist,
- White paper,
- eBooks,
- Product updates
- Downloadable materials
- Free coupons,
- contests and giveaways
These are some great ways to build trust in people. So, they can share their email addresses.
Ideally, there is no right or wrong business strategy, but the purpose of asking people’s email addresses should be clean on the back of the head.
How to add Quality Content in Emails
Quality content is important when it comes to email marketing. One biggest mistake that businesses make is sending long and boring emails full of news that doesn’t compel the audience.
To keep subscribers engaged, it’s crucial to send compelling emails that only contain interesting yet shorter content.
You can also send simple, direct text emails to your list. Such emails are surprisingly effective, as your subscribers feel you’re writing directly to them rather than blindly firing off a fancy newsletter in their direction.
If you personalize the message with a “Hello/Hi” at the beginning, you’ll get even more engagement and response.”
Strong witty, to the point, and intriguing headlines are also important in email campaigns. It will increase your conversion rate.
Most email readers use their smartphones to check their emails, so fancy layouts and images can make the emails complex to read.
Text-based emails also can have nearly doubled the click-through rate(CTR).
When designing a content strategy of emails, then focus on being personal, positive, and practical.
You may have valued subscribers sending back thank you notes and even thank you them by opting for this approach.
Sending newsletters are only updates about your website or business which benefit you. Try to share some personal experience or even a cool app with them that they might benefit from.
So, the more you involve your subscribers in email content, the more they will read your content and the newsletter you send.
Always promise to send 1 or 2 emails per week, but if you send them daily, then you’re on the verge of your failure.
On the flip side, if one side of your readers expects daily product updates and you don’t deliver, they are likely to be just as despondent as others.
This is why a first follow-up email is so very important to build up the success of your email marketing efforts. It should be sent immediately to introduce your brand and detail what you plan to deliver to your new subscribers.
The main purpose of running an email list is to make sales and engage the audience; it’s not fun.
So, it’s a good idea to think in advance about your pitching to do it more effectively.
Question yourself if your messaging is consistent with the hopes you’ve set. If possible, understand the customer’s interest and send similar offers down the line.
An effective way to write an Email Newsletter
Let’s understand the key difference between a good newsletter and a bad newsletter.
- A good newsletter makes sure that everyone remembers you
- A bad newsletter fails to maintain a regular email routine
Use Email Automation Carefully
When you’re just starting with an email list, it’s pretty handy to respond to all your new subscribers personally.
But once your number of subscribers increases, it becomes challenging to keep up.
The secret solution is email automation.
It sends out automatic emails that you schedule in advance.
What is Email Analytics?
Every email service provider gives complimentary analytics. The three most important are click-through rate, open rate, and unsubscribers.
- Open rate: It shows that how many people regularly open your emails. Based on your relationship with your readers, it shows that how many people are excited to read and open your emails.
- Click-through rate, or CTR: It shows how many people clicked on a link you’ve sent in your email.
- Unsubscribe rate: It tells you how many people have unsubscribed your email.
Email analytics are very important because they will give you many clues about what you are doing wrong.
What is email marketing automation, and how it works
You can send a broadcast email only to those who didn’t open your last text; you can ask them why, or to those who showed interest, send them a second pitch.
It isn’t rocket science, but it only works with the right strategies at the right time.
Measure your email Lists worth
One of the most valuable resources is your email list. Over time, you can start tracking that in your list, how much money people spend on average. This will tell what your lists are worth.
If a list of 5,000 people usually spends $25,000 on a campaign and runs two or more of those campaigns each year, you could make an average of each subscriber’s worth as $5 a year.
Bottom Line
If you’ve been ignoring email marketing, then it’s time to restructure your business strategy.
Email marketing is easy to use and cost-effective to boost sales of small businesses
It also delivers huge returns for marketers willing to learn how to do it right. It doesn’t have to be too complex.
For boosting email automation, there’s no formula. It’s all about what works best for you and your brand’s style and voice
Share with us; what email marketing strategies keep your readers engaged?
